What are the responsibilities and job description for the Marketing/Business Development Associate Assisted Living position at Senior Living Management Careers?
Demonstrates integrity, compassion and professional business practices. Is visible and
available to residents, staff and visitors. Responds to needs of residents, staff, families
and visitors by providing immediate assistance.
§ Assists with resident move-ins and move-outs.
§ Supports community’s marketing efforts, including on-site sales, direct mail, public
relations, community networking and advertising, to reach and maintain full
occupancy.
§ Assists with completion of quarterly competitive analysis as part of the Marketing &
Sales Plan.
• Assists with maintenance of marketing applications, such as daily and weekly
marketing
§ Routinely monitors vacant apartment suites to verify readiness for showing/move-ins.
• Assists with creation, completion and implementation of Quarterly Sales and
Marketing Plans.
• Completes accurate and updated quarterly competitive analysis.
• Makes pricing and promotional recommendations for community based on
competitive analysis and/or other pertinent information.
• Participates in required sales meetings and conference calls.
• Conducts tours/community presentation for inquiries, guests and referral sources.
• Completes marketing pre-evaluations, schedule actual pre-move-in evaluations with
Director of Resident Services, and complete all appropriate new resident move-in
paperwork.
• Coordinates with Executive Director and all managers: quick apartment turn over to
ensure all apartments are sell-ready; move-in dates; and actual move-ins.
• Assists residents and families with new resident move-in transition.
• Assists with the development of and maintenance of Top Twenty Professional
Referral list. Assist with the delivery of Top Twenty campaign gifts to the Top
Twenty referral sources with a sales goal and close.
• Works effectively with department managers on new move-in protocol, including
evaluations and new resident service plans.
• Works within approved budget and in compliance with all policies and procedures.
• Assists with external sales calls and internal sales calls.
• Assists with Marketing mailings, coordinating Marketing & Networking events,
Resident Orientation and functions.