Demo

Marketing/Business Development Associate Assisted Living

Senior Living Management Careers
Sarasota, FL Full Time
POSTED ON 1/26/2025
AVAILABLE BEFORE 3/26/2025

Demonstrates integrity, compassion and professional business practices. Is visible and
available to residents, staff and visitors. Responds to needs of residents, staff, families
and visitors by providing immediate assistance.
§ Assists with resident move-ins and move-outs.
§ Supports community’s marketing efforts, including on-site sales, direct mail, public
relations, community networking and advertising, to reach and maintain full
occupancy.
§ Assists with completion of quarterly competitive analysis as part of the Marketing &
Sales Plan.
• Assists with maintenance of marketing applications, such as daily and weekly
marketing 
§ Routinely monitors vacant apartment suites to verify readiness for showing/move-ins.
• Assists with creation, completion and implementation of Quarterly Sales and
Marketing Plans.
• Completes accurate and updated quarterly competitive analysis.
• Makes pricing and promotional recommendations for community based on
competitive analysis and/or other pertinent information.
• Participates in required sales meetings and conference calls.
• Conducts tours/community presentation for inquiries, guests and referral sources.
• Completes marketing pre-evaluations, schedule actual pre-move-in evaluations with
Director of Resident Services, and complete all appropriate new resident move-in
paperwork.
• Coordinates with Executive Director and all managers: quick apartment turn over to
ensure all apartments are sell-ready; move-in dates; and actual move-ins.
• Assists residents and families with new resident move-in transition.
• Assists with the development of and maintenance of Top Twenty Professional
Referral list. Assist with the delivery of Top Twenty campaign gifts to the Top
Twenty referral sources with a sales goal and close.
• Works effectively with department managers on new move-in protocol, including
evaluations and new resident service plans.
• Works within approved budget and in compliance with all policies and procedures.
• Assists with external sales calls and internal sales calls.
• Assists with Marketing mailings, coordinating Marketing & Networking events,
Resident Orientation and functions.

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