Paid Media Specialist

As the Paid Media Strategist at Senior Living SMART (SLS), a leading marketing agency for the senior living industry, is responsible for developing paid media strategies and campaigns for clients, closely analyzing performance data to identify areas for improvement. In this role you will actively test and optimize Facebook and Google campaigns to achieve desired results, manage advertising budgets, and devise bid strategies to maximize ROI. Within this role you will have the opportunity to work directly with clients and cross functionally with SLS team members.

• Developing, executing, and optimizing cutting-edge paid Facebook and Google campaigns from conception to launch.
• Working cross-departmentally to align campaign strategies and goals to client needs.
• Providing ongoing actionable insights into campaign performance to relevant stakeholders.
• Defining, measuring, and evaluating relevant paid media KPIs.
• Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media.
• Overseeing and managing the overall budget for paid media.
• Conducting in-depth keyword and website research, ad grouping and audience targeting.
• Maintaining knowledge of industry best practices and new technologies.
• Manage 30-40 senior living communities on average.
• Experience working in a remote, collaborative, fast-paced atmosphere with the ability to pivot priorities.
• Ambassador of company culture creating a great place to work as a result of living the Senior Living SMART core values. Our values are the special SPICE to our organizational success.
• Strategic
• Proactive
• Innovative
• Collaborative
• Engaged

• 2 years of professional experience in a Paid Media role, managing campaigns across multiple platforms with various budgets.
• 3 years of experience working hands on with Facebook and Google Ads. Other platform experience is a plus.
• Proven relationship building skills and ability to work with all diverse levels of teams, internally and externally.
• A strong strategic thinker who is comfortable speaking to senior executives.
• Bachelor’s degree required, preferred degrees in marketing or other business areas.
• High level of experience working with various office productivity software and applications.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Comfortable with experimentation and testing, with a proactive approach to campaign optimization.

• Competitive medical and dental insurance with contribution on individual and family packages.
• Paid time off sick days paid holidays.
• Simple IRA with employer matching.
• Continued education, certification and/or training budget.
• Bi-annual reviews with long term growth opportunities.

Terms of Employment:

At will, full-time, permanent position.

Work Week:

Normal office business hours and on call for emergencies.

Work Location:

Remote, and within the United States.