What are the responsibilities and job description for the Digital Marketing Strategist position at Senior Living?
About us
We support exceptional assisted living communities, personalizing in the approach of ensuring every resident has their specific needs met at every stage. We strive daily to create the best life for all we serve.
Position summary
The Digital Marketing Strategist will coordinate, execute and optimize highly effective digital marketing strategies resulting in organic and paid growth.
Essential Duties and Responsibilities:
- Analyze collaborative data and analytics, and report on metrics, to further enhance digital strategies to increase performance and support growth.
- Lead organic and paid social media strategy to drive visibility, engagement, conversions and leads.
- Research, identify, develop, and execute new digital touchpoints that will grow digital footprint across multiple channels and platforms.
- Collaborate with other team members, assist in implementing solutions to streamline client workflows, create increased visibility and engagement, and drive lead generation through the use of digital solutions such as text and email marketing, automations, online reviews (ORM) and surveying via CRM and other marketing technologies.
- Assist web team with competitive insights to help support client goals by assessing consumer and referral trends and competitive digital landscape to optimize online performance.
- Collaborate with web team to provide feedback on enhancements for lead intake and flow, SEO, SEM, digital assets, functionality, KPI’s and analytics that will tie back to overall digital performance.
- Support other members of the MarComm team as needed on projects.
Benefits
- Competitive wage package (pay rate is based on experience)
- Work/Life Balance
- Benefits (major medical, dental, vision, short/long-term disability, accident, critical illness, life insurance)
- Refer a Friend Bonus Program
- Paid Time Off
