What are the responsibilities and job description for the Paid Search & Paid Social Manager position at Sensis?
SENSIS
Who we are :
An integrated cross-cultural marketing agency. We reflect and embrace the cultural diversity of America to develop meaningful marketing programs that drive measurable conversions.
We opened our doors in 1998 (as Focus Multimedia). We got our start building websites and have expanded into a full-service advertising agency, helping our clients take advantage of the fundamental changes taking place in the marketing world – the emergence of digital technologies, expanded multiculturalism, and the transformative impact of social media.
What we are looking for : Manager - (Paid Search & Social)
Full-Time / Competitive Salary
What you’ll be doing :
- Create, implement, execute and analyze paid media campaigns in Google Ads, Microsoft Ads (Bing), or 3rd-party management platforms, as well as Facebook / Instagram, LinkedIn, Pinterest, Snapchat, Next Door, TikTok, Google Campaign Manager, FreeWheel Strata and other emerging channels for clients of varying size, verticals, and sophistication
- Regularly perform quality assurance and optimizations including audience testing, ad copy testing, bid and budget management, keyword expansion, and negative keyword strategy
- Measure and evaluate success of campaigns to deliver on performance objectives and inform investment decisions
- Build out benchmarks and case studies related to social campaign performance and learnings
- Handle all aspects of the media buying process, tracking, ad creation, optimization, scaling, and reporting
- Identify critical client and account issues and escalate them to appropriate leaders in a timely manner
- Develop strategies and recommendations and pull insights from social channels to aid in new business development across all offices
- Provide periodic industry insights, trends, and emerging opportunities that would be of interest to our clients and agency
- Strong experience building and executing Search Engine Marketing campaigns, with experience working in Google Analytics and Adobe Analytics
- Possess and consistently demonstrates a deep understanding of how traditional and digital media and advertising can be enhanced by both search and social amplification
- Must have strong organization, communication, and time-management skills to support the broader Media and Agency teams across offices
- Ability to work successfully with teams or independently, handling multiple projects and meeting tight deadlines under pressure
- Ability to effectively prioritize tasks and be highly responsive across various time zones / offices
- Open to constructive feedback and willing to build upon it
- Serve as a go-to resource for junior staff and contribute to their development
- Participate in monthly and quarterly media billing reconciliations
What you’ll bring along :
Experience working in highly collaborative, integrated teams at mid-size advertising agencies
What we offer :
Medical, Dental, Vision, Aflac, 401K, Generous PTO - Potential growth opportunities
Where : Austin TX
3303 Northland Drive
Suite 216
Austin, TX 78731
