What are the responsibilities and job description for the Senior Media Buyer Job at Sensis in Town of Texas position at Sensis?
Content Summary : Senior Media Buyer at Town of Texas, for Sensis
Company Overview : Function was founded with a singular focus : empower you to live 100 healthy years. We’re doing that by using the best available technology to make sure people don't suffer or die a preventable death. Function has been recognized as one of Fast Company’s Most Innovative Companies of 2024 and is venture-backed by Andreessen Horowitz (a16z). 130,000 members have joined Function to take control of their health. We are growing our team and seeking out world-class talent that deeply believes in our mission to positively impact global health and have a relentless bias toward action and a growth mindset. Function fosters a collaborative and dynamic environment where, every day, we are building the future.
Role Overview : The Lead Media Buyer is responsible for executing and scaling performance-driven paid acquisition campaigns across Meta, Google, TikTok, and emerging channels. You will play a critical role in daily campaign management, bid strategy optimization, audience segmentation, and budget allocation to maximize efficiency and scale user growth. This role requires deep expertise in platform mechanics, hands-on campaign execution, and data-driven decision-making.
Key Responsibilities :
- Set up, launch, and manage high-budget paid acquisition campaigns across Meta, Google, TikTok, YouTube, and other digital channels.
- Implement bidding strategies, audience refinements, and funnel optimizations to maximize acquisition and minimize CPA.
- Integrate and activate innovative data strategies to enhance retargeting, lookalike modeling, and conversion tracking.
- Implement automation tools, scripts, and AI-driven optimizations to improve ad delivery and budget management.
- Ensure creative testing insights and partnerships are integrated into paid campaigns.
- Regularly analyze media performance, adjust strategies, and present findings to stakeholders across the company.
- Stay ahead of ad platform algorithm updates, policy changes, and new media buying opportunities.
Qualifications :
To be a strong fit you also need :
While the core competencies are essential, we highly value individuals with start-up experience, especially former founders or early hires. This experience indicates a versatile skill set and an ability to thrive in fast-paced, evolving environments.
Join the Function Health team and become a part of our mission to revolutionize healthcare. Work with us to make a difference in the lives of thousands, ensuring a healthier future for all.
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