Marketing Coordinator

Key Responsibilities:

• Paid Search & Local Service Ads -LSAs: Assist with Google Ads and Bing Ads campaign management, including updating search terms and negative keyword lists. Monitor campaign performance, flagging issues for the Marketing Manager and/or agency partners. Support new campaign builds using pre-established templates. Maintain LSA credentials and business details, ensuring accuracy across accounts. Update service areas, service types, photos, and business bios as needed. 

• Paid Social Media & 3rd Party Advertising: Assist in building new paid social media campaigns based on templates. Proof ad designs and draft ad copy for approval. Pause or update social ads as directed. Manage third-party ad platforms, ensure correct contact details, budget updates, and campaign monitoring. 

• Direct Mail & Tracking: Generate and maintain UTM codes, call tracking numbers, and QR codes for direct mail campaigns. Assist in proofing and quality-checking direct mail creatives. 

• Reporting & Optimization: Populate and maintain monthly performance scorecards. Upload customer lists for retargeting in PPC and paid social media. Organize and maintain media assets. 

• Competitive Analysis & Testing: Assist in keyword tracking and competitor analysis. Conduct bi-monthly PPC and paid social audits to identify performance gaps. Support new ad testing.  

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field. 

• 1-2 years of experience in digital marketing, advertising, or a related field. 

• Basic knowledge of Google Ads, Bing Ads, Facebook Ads Manager, and digital advertising principles. 

• Strong analytical skills with a desire to learn campaign management and optimization. 

• Experience with SEMrush, Google Keyword Planner, and analytics tools is a plus. 

• Highly organized with excellent attention to detail. 

• Strong written and verbal communication skills. 

• Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment. 

• A proactive and problem-solving mindset with a willingness to learn and grow.  

Required Skills:

• Excellent professional business skills, including verbal, written, analytical, and organizational skills required. 

• Mastery of Microsoft Word, Microsoft Excel, Microsoft Outlook, and PowerPoint required, with working knowledge or desire to learn various AI and analytics tools.

• Strong understanding of current online marketing advertising, strategy, and best practices. 

• Tech-savvy and enthusiastic learner, staying ahead of the ever-changing marketing landscape. 

• Ability to think critically and to interpret and apply processes across many different areas. 

This is an hourly, non-exempt position. The hourly wage range is from $20.00 - $24.00/per hour depending on experience

The Perks: 

• Competitive Hourly Pay - Life is expensive! We believe in paying well. 
• Your job is safe with us. We are a fast-growing company, which means you will have opportunities to advance your career – we promote from within!  
• Do you want to work with your friend? We offer a referral bonus!  
• Affordable health care packages that include medical, dental, vision and life insurance  
• Company paid short-term disability and paid life insurance
• 401K with Employer Match, 9 Company Paid Holidays, Paid Vacation (accrue up to 1 week of paid vacation your first year), Paid Sick Leave (accrue up to 1 week of paid sick leave your first year)
• Team celebrations year-round! 

Salary : $20 - $24