What are the responsibilities and job description for the Physician Liaison position at SENTA Partners?
Practice Overview
Atlanta Allergy & Asthma, the largest allergy practice in Georgia, has been the premier provider of quality care and research in the field of allergy, asthma, and immunology since 1972. The practice’s board certified allergists and specially trained advanced practitioners are experts in the diagnosis and treatment of nasal allergies, asthma, food allergies, skin allergies, drug allergies, sinusitis, and immune disorders. Atlanta Allergy & Asthma is the only National Allergy Bureau certified pollen counting station in the Atlanta area.
SENTA Partners Overview:
SENTA Partners is a rapidly growing management services company focused on providing best-in-class support to ENT and Allergy practices across the Southeast United States. With over 70 locations across multiple states, we are dedicated to delivering exceptional patient care and empowering our practices through operational excellence.
Position Overview:
The Physician Liaison is responsible for the recruitment and provision of the new patients to the assigned offices by creating and nurturing relationships with a variety of external referral sources, such as other physician groups, hospitals, physicians, nurses, office managers, and referral coordinators.
This role is critical to SENTA Partner’s overall success in achieving its vision of becoming the industry leading organization for ENT & Allergy physicians.
Key Responsibilities:
- Develops and grows strong relationships with direct referral sources through scheduled account visits to recruit new patient referrals.
- Conducts face to face sales calls and presentations to referral sources, introducing ENT and Allergy services and new service lines.
- Obtains, interprets, and analyzes physician referral data to 1) optimize sales effectiveness, efficiency, and 2) to prioritize sales and logistics (routing) plans to reach weekly and monthly sales objectives.
- Leveraging the CRM, develops & maintains an effective field activity tracking system to document calls, call notes and other activities.
- Promotes and participates in community awareness through events and outreach.
- Defines and consciously refines competitive landscape and value proposition (pitch) of the assigned practices.
- Resolves physician customer service calls, taking initiative to make decisions within authorized scope of responsibility, or directing decision making to the proper authority.
- Provides timely follow up on specific questions, areas of interest, and/or concerns expressed by referral sources.
- Facilitate introduction of new referring physician & relevant support staff to assigned practices. Ensures all new referral sources receive appropriate and timely educational information (i.e., bio on MDs, patient outcomes data, set up meeting with physician team, etc.)
- Works with organization’s leadership on referral source retention & growth strategies.
- Prepares monthly and quarterly reports and reviews findings with the physicians & leadership.
- Aids in identifying referral growth strategy, setting referral growth goals, calculating referral forecasts, and creating plans toward increased market penetration.
- Actively demonstrates commitment to providing excellent customer service.
- Actively participates in educational activities/self-development to enhance professional growth.
- Maintains professional appearance and conduct as established by the organization.
- Encourages and maintains confidentiality in all interaction with physicians/providers.
- Other duties as assigned.
Qualifications:
- Bachelor’s Degree OR Associates degree with minimum of 2 years of sales/healthcare experience required.
- Healthcare sales and/or marketing experience required, pulmonology, urgent care, primary care, pediatrics and endocrinology experience a plus.
- Experience with SalesForce Contact Management System a plus.
- Possess excellent face-to-face communication skills.
- Disciplined to work independently, closing new leads and following up on existing leads.
- High-level of energy, drive, and public relations confidence.
- Ability to multi-task in a fast-paced environment while recognizing and determining priorities.
- Excellent organizational and time management skills.
- Ability to communicate effectively, both orally and in writing.
- Must have strong working knowledge of computer and Microsoft Office programs.
- Must follow professional dress code.
Why SENTA Partners?
At SENTA Partners, we value our employees and are committed to fostering a culture of growth, innovation, and collaboration. We offer competitive compensation, comprehensive benefits, and opportunities for career advancement in a supportive and dynamic work environment.
Equal Opportunity Employer:
SENTA Partners is an equal-opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, sex, national origin, disability, or veteran status.
