Demo

Director of Sales

Sentry
Forest, VA Full Time
POSTED ON 1/30/2025
AVAILABLE BEFORE 2/28/2025
Sentry is looking for a Director of Sales to drive sales growth, develop and implement sales strategies, and manage the sales team. This role involves setting sales targets, analyzing sales data, and overseeing all aspects of the sales process to ensure the company meets its revenue goals.

Are you passionate about this work?

  • Develop and implement strategic sales plans to accommodate corporate goals for product line development, margin attainment, territory growth, new accounts & growth of existing accounts.
  • Direct sales forecasting activities and set performance goals for the team & individuals.
  • Direct staffing, training, and performance evaluations to develop and control sales program.
  • Refine market sales strategies to meet revenue and margin goals, analyze submarket trends, and translate findings into focused business development strategies aligned with key growth opportunities.
  • Analyze backlog and revenue targets, set sales goals aligned with annual plans, collaborate on planning and manage the ProMach pricing tool for accurate project quoting and risk management.
  • Support the ProLead process, prioritize projects aligning with growth strategy, ensure accurate opportunity qualification and pricing for profitability, lead client negotiations for contracts, and develop a comprehensive process for managing client agreements.
  • Refinement of CRM tool, (Salesforce) to meet including proficiency in Salesforce, to meet specific business needs for opportunity management, ratings, quoting analytics, forecasting, analyze data, track sales activities, and execute effective sales strategies.
  • Work with Marketing in the preparation and implementation of company’s technical sales publications.
  • Represent company at trade associations and meetings to promote product line offerings. Stay current on industry knowledge through workshops and professional networking
  • Provide new product development recommendations, supported by customer and market evidence to internal teams for development.
  • Coordinate with other departments as necessary, and complete other duties, as assigned.

What’s in it for you?

There's no monopoly on innovative ideas or limits to how far you can advance with our team. We offer an open, communicative environment that fosters individual initiative. We pride ourselves in being a company where people are happy and choose to build a career.

In addition to growth opportunities, as a ProMach employee, you receive more than just a paycheck. Total compensation includes your salary, comprehensive medical/dental programs, as well as life insurance, a generous paid time off program, and a retirement savings plan with a company match. And because we understand the importance of feeling protected, there is no waiting period for benefits – you are eligible on your first day of employment!

If this sounds like you, we want to connect!

  • Bachelor's degree (BA or BS) in Sales, Business, or a related field.
  • Proven track record in leading sales efforts of capital equipment, both through internal and agent networks.
  • Experience in the food and beverage equipment industry is highly preferred.
  • Minimum of 8 years of experience in building and leading a national sales team.
  • Experience in developing sales channels and generating revenue in new markets is a significant plus.
  • Exceptional communication and organizational skills with a demonstrated history of maintaining strong customer relationships.
  • Proficiency in utilizing a CRM system to analyze and execute data; familiarity with Salesforce is an asset.
  • Proven ability to train, develop, evaluate, and supervise sales associates and representatives.
  • Demonstrated ability to effectively sell ideas, concepts, and programs both internally and externally.
  • Proficiency in consultative, solution-based selling.
  • Track record of successfully prospecting and developing new accounts while also maintaining and renewing existing accounts.
  • Ability to translate client needs into concrete solutions.
  • Experience in setting product/project scope parameters, establishing pricing policies, and negotiating contracts.
  • Willingness to travel nationally at least 15-30% of the time.

Pro Mach, Inc. was named to the Inc. 5,000 list of the fastest growing private companies in the U.S. seven times. We continue to introduce innovative products, enter new markets, expand our global presence, and actively acquire new capabilities.

We have the rewards, opportunities, and the market strength of a large organization combined with the entrepreneurial culture of a small, fast-paced company. You will enjoy the benefits of working with a growing company that competes globally with the personal touch and feel of a smaller company where you can make an impact every day.

Curious about life at ProMach? Follow us on LinkedIn, Twitter, and Instagram!

ProMach is an Equal Opportunity Employer. Pro Mach uses E-Verify to verify employment eligibility of all new hires to work in the United States. Pro Mach is a drug-free workplace.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

#INSEN #SEN

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