What are the responsibilities and job description for the Events and Field Marketing Lead position at Sentry?
About the role
As the Field Marketing Lead, you’ll take full ownership of our global and regional event strategy. You will lead the planning, organization, and execution of impactful in-person and virtual events, ranging from sponsoring major industry trade shows to curating custom local experiences that drive engagement, build awareness, and generate leads. Your primary focus will be on creating memorable, high-impact developer events that align with our brand and marketing objectives.
At the core of Sentry’s marketing efforts, you'll collaborate closely with sales, product marketing, product management, and external partners. You will manage all aspects of events from start to finish, including logistics, budgeting, and on-the-ground execution, ensuring smooth operations and measurable results.
In this role you will
- Thoughtfully build and execute integrated field campaigns that involve developer events both virtual and live, email marketing, direct mail marketing, and other channels as you see fit
- Creatively concept developer-focused gatherings that drive “wow” factor in collaboration with the Developer Marketing team and our own EngineersDefine a repeatable menu of owned & operated events such as CTO / Engineering Executive and buyer-specific dinners, practitioner workshops and brand-building activities that engage prospects, influencers, and partners
- Manage Sentry’s presence at third-party industry events (virtual and in-person) to generate new sales opportunities, accelerate deals, and strengthen customer relationships
- Own and manage field marketing program goals for both owned and third-party events, ensuring alignment with pipeline targets. Support sales by increasing brand awareness regionally and driving leads and MQLs
- Build landing pages (for events, webinars, eBooks, etc.), and send automated and personalized emails
- Create and manage an annual and quarterly budget management based on evaluating the ROI of all field programs
- A strong intuition for formulating outbound-focused content arc for campaigns, and an appetite for owning content related to events
- Work in tandem with Product Marketing, Content Marketing, Creative Studio and other Partner with Product Marketing, Content Marketing, and Creative Studio to deliver cohesive campaigns
You’ll love this job if you
Qualifications
The base salary range (or hourly wage range, if applicable) that Sentry reasonably expects to pay for this position is $150,000 to $185,000. A successful candidate’s actual base salary (or hourly wage) amount will be determined by a variety of relevant factors including, without limitation, the candidate’s work location, education, work and other relevant experience, skills, and job-related knowledge. A successful candidate will be eligible to participate in Sentry’s employee benefit plans / programs applicable to the candidate’s position (including incentive compensation, equity grants, paid time off, and group health insurance coverage). See Sentry Benefits for more details about the Company’s benefit plans / programs.
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Salary : $150,000 - $185,000
