What are the responsibilities and job description for the Growth Marketing position at Sentry?
About the role
As a Growth Marketing Manager, you will be responsible for managing and executing a multi-channel ad and sponsorship strategy that drives brand awareness, user acquisition, and pipeline growth within the technical developer community and our target accounts.
In order to make an application, simply read through the following job description and make sure to attach relevant documents.
In this role you will
- Manage day-to-day operations, overseeing execution between external agencies, vendors, and internal teams
- Collaborate with internal teams and agencies to create monthly reports, distilling key insights and optimization opportunities
- Partner with Product Marketing to analyze funnel performance, identify pain points, and develop strategies to improve the user journey
- Work with Business Insights to set targets, develop data-driven insights, and monitor campaign success metrics
- Partner with our Creative team to develop and manage digital assets that are mapped to the customer journey, segmented for audiences, and aligned to campaign goals.
- Lead our multi-channel digital strategy across paid channels (SEM, paid social, content syndication, display, etc.)
- Cultivate and manage digital partnerships with influencers and publications, developing quarterly plans with measurable KPIs
- Develop a testing roadmap and conduct A / B experiments to continuously optimize digital performance
- Share performance insights across teams, providing ongoing learnings and recommendations
- Monitor market trends and competitors, recommending actions to improve the site’s discoverability
You’ll love this job if you
Qualifications
The base salary range (or hourly wage range, if applicable) that Sentry reasonably expects to pay for this position is $130,000 to $160,000. A successful candidate’s actual base salary (or hourly wage) amount will be determined by a variety of relevant factors including, without limitation, the candidate’s work location, education, work and other relevant experience, skills, and job-related knowledge. A successful candidate will be eligible to participate in Sentry’s employee benefit plans / programs applicable to the candidate’s position (including incentive compensation, equity grants, paid time off, and group health insurance coverage). See Sentry Benefits for more details about the Company’s benefit plans / programs.
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Salary : $130,000 - $160,000
