What are the responsibilities and job description for the SEQUEL | Account Coordinator position at SEQUEL?
ABOUT US
SEQUEL is an award-winning communications and marketing agency specializing in culture, hospitality, fashion, and music. Through a multidisciplinary approach, SEQUEL creates strategies, stories and synergies for the brands and people who define the world today.
OVERVIEW
SEQUEL is actively seeking a Public Relations & Marketing Coordinator for our culture and music division. This role provides support to the Founder, Vice President and Manager by developing and managing key relationships that support the vision and business objectives for various clients in our music division.
KEY RESPONSIBILITIES
- In partnership with the Founder, Vice President and Manager of the agency, develop a PR strategy for each client and drive implementation while demonstrating impactful results.
- Develop and execute earned media plans and secure brand building coverage for multiple clients for their music and related projects
- Increase profiles of artists by identifying opportunities across media outlets, conferences, podcasts and industry events. Oversee and implement the agreed approach with the respective in-house and external teams.
- In line with strategy, ideate creative ways to tell our clients’ stories, celebrating campaigns, events and the profiles of each
- Compile interview briefings for spokespeople / artists and written responses for features and news stories
- Maintain relationships with relevant journalists, media and brand partners
- Creation of agendas, recaps, POAs and other various account management tools
- Research
- Provide coverage targets (by month and by project)
- Accountable for KPI tracking and reporting, working with interns
- Monitor client brand exposure, ensuring all communication and activity is in line with strategy.
WHAT YOU BRING
WHAT WE BRING
SEQUEL is an equal opportunities employer; we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.
