What are the responsibilities and job description for the Product Marketing Director position at Seraphic ltd.?
Why Seraphic?
Innovative Environment : Be part of a team leading the cybersecurity frontier shaping the modern solutions impacting billions of users
Challenging Technologies : Engage with a rich SaaS app, high-scale backend processing millions of requests, and a core networking solution, all with the highest level of security
Collaboration and Team : Work with industry experts in a collaborative environment to solve complex problems
Join us in shaping the future of secure browsing!
To support this growth, we are seeking a Director of Product Marketing to oversee key functions such as product marketing management (PMM), demand generation, analyst relations (AR), public relations (PR), and digital marketing. This leadership role will be crucial in shaping our go-to-market strategies and elevating our brand presence across multiple channels. The ideal candidate will drive demand, engage with key stakeholders, and amplify Seraphic's position as a market leader.
What You'll Do :
Product Positioning and Messaging :
Develop and refine product messaging and positioning that clearly articulates the value and differentiation of our solutions to target audiences
Ensure messaging aligns with the company's overall brand and resonates across all customer touchpoints
Lead the creation and execution of go-to-market plans for product launches and updates
Collaborate with product management, sales, and marketing teams to ensure alignment on launch goals, timelines, and deliverables
Identify and communicate key market opportunities to influence product roadmap decisions
Demand Generation :
Drive new growth opportunities by emphasizing technology differentiation and enabling significant contributions to pipeline generation
Proactively identify and evaluate new opportunities to drive demand by leveraging market insights, customer needs, and emerging trends
Develop sales tools, including presentations, battle cards, and competitive analysis, to empower the sales team with the resources they need to close deals
Conduct training sessions for sales teams to ensure they understand and can effectively communicate product value propositions
Market Research and Competitive Analysis :
Conduct market research to understand customer needs, industry trends, and competitive dynamics
Provide actionable insights to inform product development, positioning, and overall strategy
Content Creation and Management :
Own the development and management of all content, including blogs, whitepapers, case studies, solution briefs, and social media posts. Act as the primary writer and editor for marketing materials until a dedicated content team is established
Develop and execute a content strategy that aligns with product positioning and demand generation goals. Ensure all content is high-quality, engaging, and optimized for SEO where applicable
Collaborate with internal stakeholders to gather insights and ideas for content creation. Manage the content calendar to ensure the timely delivery of all assets
Requirements
What You’ll bring with you :
7 years of experience in security software, PMM, technical PMM, PM, cybersecurity and B2B SaaS
Strong knowledge of key influencers, industry players, and thought leaders in the cybersecurity and web security space
Bachelor’s degree in marketing, business, or a related field
Fluency in English at an advanced or professional level, both written and verbal
Proven experience in managing product launches and go-to-market strategies
Strong storytelling and communication skills, with the ability to distill complex ideas into clear and compelling messages
Excellent project management skills, with the ability to juggle multiple priorities and meet deadlines
Analytical mindset with a strong grasp of data and metrics to inform decision-making
Proficiency in marketing tools and platforms (e.g., HubSpot, Salesforce, Tableau)
Ability to collaborate effectively with cross-functional teams in a fast-paced environment
Keep a pulse on the job market with advanced job matching technology.
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