What are the responsibilities and job description for the Field Marketing Manager position at Serendipity Labs?
About Serendipity Labs, Inc.
At Serendipity Labs, we pride ourselves on creating a business that is an extension of the corporate workplace. Trusted by some of the largest global companies, we provide flexible workplace solutions and have created a national network of safe, comfortable, well designed, and professional work environments for businesses of all types and sizes. We do all of this by blending really great places to work with 5-star service delivered by an experienced and people-focused team.
This is not just coworking. This is Workplace as a Service.
As we expand our network of locations, we are looking for the best talent to join our team. This is a fast-moving industry that requires passionate and driven individuals who want to be part of this emerging hospitality industry.
Field Marketing Manager – Full Time
Objective:
The Field Marketing Manager is responsible for assisting in the planning and implementation of marketing plans and providing world-class client service to our locations across the country. The Field Marketing Manager will work closely with individual locations, digital marketing manager and VP marketing to generate qualified leads, manage individual marketing budgets, track campaign progress, and communicate results to various internal stakeholders. The Field Marketing Manager will also be responsible for location-specific external communications to promote pre-opening and ongoing success. The FMM will function as an internal account manager ensuring marketing campaigns and deliverables are in place to achieve trackable results from direct response and awareness initiatives, targeting various audiences, and ensuring brand compliance across marketing channels.
This will be accomplished by:
- Executing a localized marketing plan for each assigned location based on market, audience and business mix required to achieve revenue goals.
- Create and oversee marketing and branding activities including collateral and materials, print, advertising, signage, web/video/photo content, digital, electronic and social media, direct mail, and more.
- Ensuring consistent messaging and compliance with brand programs and standards.
- Communicating frequently with individual teams on market conditions/opportunities, local marketing tasks and support
- Tracking and reporting on marketing initiatives and results.
- Ensuring measurement and analysis is performed and optimized to drive increased ROI.
Key Accountabilities:
- Complete market activation through a set of tasks to be carried out throughout the sales cycle, from preopening through maturity.
- Ensure success of local performance by providing tactical support for specified marketing efforts.
- Assist with local marketing budget management, ad-hoc proposals and requests.
- Continually optimize messaging and marketing campaigns; ensure tracking, testing and measurement plans in place across channels.
- Assist with social media campaign execution, including owned and paid, to drive awareness and trial to individual locations.
- Manage location-specific external communications from drafting and writing to outreach and measurement.
- Contribute to a positive work environment including various stakeholders in the field, owners, management, sales and operations.
Essential Knowledge, Skills, and Abilities:
- Hands-on experience planning and executing offline, online, and social media campaigns to drive lead generation
- Corporate experience managing local/regional marketing campaigns
- Proven experience in designing and executing successful email marketing campaigns
- Project management skills, with ability to prioritize and follow through on tasks
- Analytical skills required to assess campaign strength, weakness and make future recommendations
- Communication skills, including presenting to Senior Leadership and local teams
- Ability to easily pivot from one task to another, including managing multiple projects, budgets and timelines simultaneously
- A willingness to work as part of a team, including ad-hoc tasks not outlined in the above
- Collaboration: work with and across multiple departments to achieve results
Requirements:
- Bachelor’s Degree or advanced coursework in communications, marketing, or media
- 3 years brand marketing experience in corporate environment
- Hospitality experience a plus
- Franchise experience a plus
- Knowledge of Microsoft Office Suite
- Proficiency in email marketing analytics and reporting tools
- Experience with HTML and CSS is a plus but not required
- Exceptional professional communication skills, including but not limited to verbal and written communication. A writing sample will be requested of final candidates.
- 40 hours a week hybrid, with required 4 days in office during onboarding at location(s) to be agreed on in advance (either White Plains, NY or Stamford, CT). Walking distance to Metro North stations.
- Ability to pass an educational and background check.
- Legally authorized to work in the United States without sponsorship
Serendipity Labs is an Equal Opportunity Employer.
Employment is contingent upon successful completion of all applicable pre-employment screenings, conducted in compliance with local, state, and federal laws
