Retail Media Manager

SERENITY KIDS :

Serenity Kids is cultivating health, equality, and sustainability through baby food high in healthy fat and protein and made with organic vegetables and meat from regenerative family farms. We make children healthier by offering nutrient-dense foods that taste great to kids and are convenient for parents. We envision a thriving planet where children are fed, raised, and educated to be healthy, happy, creative human beings.

Serenity Kids is the fastest growing and top selling shelf stable baby food in the country. Since launching in 2018, we now sell in over 20,000 stores nationwide with more on the way and have a total of 35 products in three categories, with line extensions and new categories in the works.

In addition to expanding our products, we are projecting to more than double the size of our

team over the next few years, driving growth in the brand and mission of Serenity Kids.

JOB SUMMARY :

In the rapidly evolving retail media landscape, strong expertise in media, technology, omni-channel commerce, and consumer marketing is critical for driving growth. As a Retail Media Manager, you will be responsible for planning, activating, optimizing, and measuring retail media and programmatic investments. This role involves collaborating closely with the marketing and sales teams to solve critical business issues, and providing thought leadership on established and emerging retail media platforms.

The ideal candidate is detail oriented, highly analytical and data-driven. They are results-oriented and organized, with a proven ability to multitask, coordinate and execute plans effectively under tight deadlines. This individual thrives in a cross-functional team environment, and demonstrates exceptional verbal and written communication skills.

JOB RESPONSIBILITIES :

Retail Media and Programmatic Investments

• Manage overall retail media budgets. Optimize bidding and actively adjust campaigns based on performance on a daily basis. Be a thought leader in campaign structures and account setup unique to each platform.
• Drive results through rigorous optimizations, ensuring all KPIs are exceeding benchmarks for Instacart, Target, Walmart, Instacart, programmatic and other platforms.
• Actively engage in 360-degree retail media meetings, stewarding relationships with key retail platforms to secure emerging opportunities. Collaborate with cross-functional teams across Marketing and Sales to align brand and retailer growth objectives, translating them into actionable retail media campaigns that drive omni-channel demand and conversion.
• Collaborate with retail media and shopper partners on planning, activation, optimization, and measurement (monthly, quarterly, annual) across key accounts.
• Influence and educate cross-functional stakeholders on media investment strategies by brand.
• Combine brand insights with sales priorities to create impactful media investment scenarios.
• Partner with brand teams to guide investments, aligning media impact with sales goals.

Media Planning

Campaign Activation and Optimization

Media Measurement

JOB REQUIREMENTS

WHY WORK AT SERENITY KIDS?

Serenity Kids is committed to creating a workplace that feeds the soul. We integrate our mission to make the world healthier into everything we do by creating a culture that emphasizes self-care, personal growth, and family time. We attract and retain top performers that will do whatever it takes to get the job done, while also staying healthy and having fun! At Serenity Kids, we live out our values—integrity, curiosity, hunger, and empathy—in everything we do. Joining our team means becoming part of a supportive and collaborative community where you have the flexibility and freedom to achieve your best work in the way that suits you.

We believe in our own greatness, knowing that we can achieve anything if we stay connected to ourselves and each other, leveraging our unique talents and points of view, and trusting in the serendipities that naturally unfold for us. We joined this team to make the world better, while also realizing that it is a beautiful opportunity to make ourselves better as well. In this chosen tribe, we have diverse backgrounds and ethnicities, unique points of view, and even live in different geographies. We get to be who we are and grow into more of ourselves every day.

We are reinventing what it means to work, and are having a blast doing it.

Serenity Kids offers a comprehensive benefits and compensation package, including :

Please apply at :

apply@myserenitykids.com

www.myserenitykids.com

Serenity Kids is an Equal Opportunity Employer