What are the responsibilities and job description for the Regional Marketing Manager position at Service Champions Inc?
Based in Orange County, CA, Champions Group is a nationwide leading provider of essential home services specializing in heating, air conditioning and plumbing services. With the mission to maintain long-term relationships with its customers, Champions Group is dedicated to delivering timely, high-quality services across a comprehensive suite of HVAC, plumbing and electrical products. Champions Group Holdings includes brands from across the country, including Adeedo!, ASI, Bell Brothers, Fetch-A-Tech, HELP, Hobaica, Howard Air, Jet, JW Plumbing Heating and Air, M and M Heating, Cooling, Plumbing & Electrical, Moore Home Services, ProSkill Services, Scottsdale Air, Seatown Electric, Plumbing, Heating & Air, Service Champions, Service Wizard, Sierra Air, Swan Plumbing, Heating & Air Conditioning and Timo’s Air Conditioning & Heating.
The Regional Marketing Manager is responsible for overseeing all marketing initiatives for the region, working directly with the Corporate Marketing Team. This involves spearheading traditional market efforts, assisting with all digital execution, reporting on analytics, the execution of direct mail marketing campaigns, and more. The ability to effectively prioritize projects and manage a high volume of creative requests is a must for this role.
DUTIES AND RESPONSIBILITIES
- Responsible for the regional brands marketing initiatives and execution
- Knowing the capacity and call needs of the regional brands and working to pull the necessary marketing levers to keep capacity filled
- Organizing and running weekly or biweekly marketing meetings on the regional brands
- Managing budgets on monthly basis to ensure accuracy and budget adherence to monthly financials
- Invoice reconciliation – ensuring marketing invoices are accounted for, accurate, and paid across companies
- Responsible for analyzing marketing reports on a weekly, monthly, and annual basis
- Responsible for campaign input and tracking accuracy
- Responsible for planning and overseeing advertising including print, online, electronic media, and direct mail
- Lead and execute rebranding responsibilities for new company acquisitions including, but not limited to recreating literature and print advertisement
- Lead and execute on pre-production for TV and Radio if applicable
- Gather brand assets as needed for marketing collateral
- Oversee script adherence and execution for Radio and TV if applicable
- Support general marketing needs in both live and future markets
- Develop and implement direct mail strategies for the multiple locations
- Review all documents for grammar, spelling, and style prior to publishing
- Review and approve all social media content
- Coordinate, process and track community and employee sponsorships
- Review and manage the reputation of the regional brands including but not limited to BBB, Yelp, Google
- Align on club strategies and execution
- Participate in campaign brainstorming sessions
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed
- Absorbs knowledge and direction, then builds on it to bring ideas to life
EDUCATION & EXPERIENCE:
- Bachelor’s or master’s degree in marketing or a related field
- 3-5 years proven work experience in the marketing industry
- Ability to manage multiple projects at once
- Ability to communicate effectively in speech and writing
- Experience in identifying target audiences and devising campaigns that engage, inform, and motivate
- Solid knowledge of website and marketing analytics tools
PHYSICAL DEMANDS:
- The principal duties of this position are performed in a variety of environments, including customer homes, the outdoors, and field environments at development and work sites on uneven and rough terrain.
- Required to work in outside weather conditions, including heat, cold, and temperature swings, for extended periods of time.
- Requires concentration and attention to detail; requires a high level of organizational and prioritization skills.
- Standing up to 8 hours per day; Walking up to 8 hours per day on uneven, difficult terrain.
- Occasional heavy manual labor to include lifting and carrying up to 50 pounds.
- Regular and repetitive grasping, gripping, reaching, bending, stooping, crouching, climbing, squatting, kneeling, and working overhead.
- Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
- Expressing or exchanging ideas by means of the spoken word to impart oral information to others and to convey detailed spoken instructions accurately, loudly, or quickly.
- The ability to hear, understand, and distinguish speech and/or other sounds (e.g., machinery alarms, or alarms).
- May work in closed or cramped space on occasion
BENEFITS:
- Growth Opportunities
- Excellent Company Culture & Management
- 401K w/ Company Match
- Medical, Dental, Vision
- Life Insurance
- Paid Vacation
- Paid Holidays
We are an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Service Champions makes hiring decisions based solely on qualifications, merit, and business needs at the time.
