What are the responsibilities and job description for the Demand Marketing Strategist position at Service Express?
Service Express is looking for a
Demand Marketing Strategist , who will be responsible for moving buyers through the marketing funnel and generate MQL's to be contacted by Sales Development Representatives. In addition, you will "own the one to many" function for Service Express and coordinate what is needed at the top of the funnel to produce pipeline and revenue.
Here's what this position is all about :
Utilize CRM to identify audiences, reporting and marketing funnel gapsOwn development of nurture structures, email / landing page creation & execution of email communicationsUtilize Intent data to ideate campaigns and complete from development to execution & reportingConsistently monitor campaign KPIs, completing A / B testing to improve campaign resultsIdentify campaigns to improve performanceCollaborate with Sales Development, Sales, Creative and Revenue Operations to complete strategic initiatives & optimizationsPartner with sales to understand the market's trends & challengesPartner with key member of the Marketo connection team to collaborate and optimize our utilization of the platformWhat we are hoping you can bring to the Service Express team...
Strong understanding of email marketing best practices, database hygiene and segmentationExperience with marketing automation platform such as, Marketo or Hubspot requiredExperience with Salesforce, Sendoso and 6sense is preferred but not requiredFamiliar with Account Based MarketingProficient in the Marketing funnel and identifying campaigns to improve performanceWe Offer :
Workplace flexibility that empowers our employeesPersonal growth and advancement opportunitiesPaid volunteer hours and birthday offSeveral health insurance offerings that start on day one50% health club membership reimbursementCompany 401k matchPay range from $90k-$110k based on experienceHybridworking schedule (3 days in the office and 2 remote)
Service Express is an equal opportunity employer. Authorization to work in the country you are applying to is a precondition of employment. Service Express does not sponsor applicants for work visas.
We process your information in accordance with our Privacy Policy. For European residents, click here to review our fair processing notice.
Salary : $90,000 - $110,000
