ServiceNow, Inc. is hiring: Sr. Content Strategist in Chicago

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

We’re seeking a talented and strategic Sr Integrated Content Strategist to join our dynamic marketing team. In this role, you will lead the day-to-day development, management, socialization, and implementation of comprehensive content strategies that guide audiences seamlessly through the customer journey—from awareness to conversion—while aligning with priority personas, product innovations, and key campaign objectives.

As the bridge between high-level campaign plans and content execution, you’ll transform inputs such as audience insights, product messaging, and business goals into impactful, actionable strategies. You will play an active role in shaping these strategies by staying attuned to market trends, audience behaviors, and industry developments, while partnering with cross-functional teams to turn strategies into action.

You’ll create detailed recommendations for content types (e.g., videos, editorial, podcasts, social posts, interactive tools) and distribution channels that resonate with our target audiences.

This role requires close collaboration with a creative lead and their team to ensure all content is aligned with audience needs and delivers consistent, compelling messaging. You’ll also partner with channel owners across digital, social, and media platforms, as well as a program manager responsible for operational excellence—including timelines, budgets, resourcing, and streamlined collaboration processes.

Key Responsibilities

• Collaborate with campaign managers to understand campaign goals, audience insights, pain points, KPIs, budgets, and global / regional requirements.
• Develop and implement end-to-end data-driven content strategies that align with campaign goals, audience personas, product innovations, and business objectives, ensuring a connected user experience across the customer journey.
• Lead the creation of clear, practical recommendations on content formats (e.g., videos, blogs, social posts, interactive tools) and distribution channels to engage target personas effectively.
• Drive innovation in content planning by proactively identifying and incorporating emerging content trends, channel features, and new formats to keep strategies innovative, competitive, and aligned with industry advancements.
• Regularly socialize content strategies and key updates with cross-functional stakeholders, ensuring alignment and buy-in across teams.
• Collaborate cross-functionally with campaign managers, product & customer marketers, creative directors, and digital leads to ensure consistent and connected content implementation and measurement across all campaign touchpoints.
• Champion Elite Content by partnering with creative leads to ensure executed content is on strategy, with differentiated, engaging messaging & CTAs that will resonate with customer needs at each stage of the funnel.
• Monitor and Optimize Campaign Performance by actively reviewing content performance data and engagement metrics to provide actionable insights and refine strategies for continuous iteration and improvement.
• Support Operational Excellence by collaborating with the program manager to ensure efficient workflows, resource allocation, timeline management, and adherence to budgets for all content-related initiatives.
• Contribute to and maintain content playbooks containing best practices and learnings to ensure consistent optimizations across campaigns.

Qualifications

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths.

Compensation and Benefits

For positions in this location, we offer a base pay of $137,500 - $240,700, plus equity (when applicable), variable / incentive compensation and benefits. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, please contact [emailprotected] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals.

J-18808-Ljbffr

Salary : $137,500 - $240,700