What are the responsibilities and job description for the Campaign Manager position at ServiceNow?
Job Description
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Integrated Marketing Campaign Manager
Role Overview
We are seeking a strategic and results-oriented Campaign Manager to partner with our Integrated Marketing Program Directors to ensure seamless integration across teams and regions for program-relevant campaigns. This role is critical to connecting full-funnel awareness-to-demand strategies to execution, driving alignment, and fostering collaboration across diverse stakeholders. The ideal candidate is a campaign expert who understands the end-to-end lifecycle of integrated marketing programs and campaigns and thrives in bringing cross-functional teams along to deliver impactful results.
Campaign Strategy & Execution
- Partner with the Integrated Marketing Program Director to design and implement integrated marketing campaigns aligned with program strategies and objectives.
- Act as a subject matter expert on campaign development and execution, ensuring all touchpoints align with the program’s persona-driven strategy.
- Drive campaign-level planning, integrating input from across marketing to align campaign to program goals, expected outcomes, budgets, timelines, and KPIs.
- Ensure campaigns deliver exceptional quality and align with in-market goals across regions.
- Collaborate with the Program Management & Operations lead team to align campaign timelines with program milestones.
Stakeholder Collaboration & Influence
Campaign Performance & Optimization
Qualifications
Experience & Skills
Personal Attributes
Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
Compensation and Benefits
For positions in this location, we offer a base pay of $121,700 - $213,000, plus equity (when applicable), variable / incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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Salary : $121,700 - $213,000