Demo

Federal Marketing Sr Specialist

ServiceNow
Vienna, VA Full Time
POSTED ON 4/16/2025
AVAILABLE BEFORE 5/9/2025

ServiceNow is looking for a highly motivated Sr. Marketing Specialist to drive the success and growth of our Federal business. You will work closely with internal stakeholders across Federal Marketing and Business units as well as managing external vendor relationships to effectively execute and measure integrated marketing programs that drive the success and growth of the business for Federal. The individual filling this role will have strong project management skills along with expertise in and a passion for building and executing high performing programs.

What you get to do in this role :

  • Support the Director and Sr. Field Marketing Managers to develop highly effective Federal integrated marketing plan for Federal (including but not limited to digital marketing including paid and owned media accountbased marketing email programs webinars events)
  • Execute demand / lead generation marketing programs that span across marketing vehicles including content social digital / media email
  • Project manage content creation and drive collaboration of deliverables across various teams including website events social paid media communications operations and more (including videos infographics ebooks emails white papers booth displays webinar slides blogs social case studies webpages advertising collateral)
  • Work closely with internal stakeholders content providers and 3rd party vendors to execute and monitor marketing program performance
  • Work with marketing operations to ensure all tracking requirements are in place for necessary performance reporting.
  • Manage a cadence of reporting and monitor program performance

Qualifications :

In order to be successful in this role we need someone who has :

  • 6 years experience in B2B marketing or campaign program management
  • Solid ability to execute integrated campaigns programs and events
  • Exceptional project management skills coupled with a meticulous desire to manage project timelines and deliverables
  • Experience working with Federal teams and external partners with a proven ability to build collaborative relationships
  • Knowledge of digital marketing trends and tools; ability to bring in new ideas and best practices
  • A passion for metrics and data to influence decisions; experience using reporting / dashboard tools preferably Tableau
  • An enthusiastic team player with strong communication and interpersonal skills
  • Experience with Marketing Automation preferably Eloqua or Marketo; hands on experience not required
  • Selfstarter with high energy can do personality and desire to thrive in a fastpaced growth environment
  • Not sure if you meet every qualification We still encourage you to apply! We value inclusivity welcoming candidates from diverse backgrounds including nontraditional paths. Unique experiences enrich our team and the willingness to dream big makes you an exceptional candidate!

    For positions in this location we offer a base pay of $102600 $169300 plus equity (when applicable) variable / incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

    Additional Information :

    Work Personas

    We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work.  Learn more here .

    Equal Opportunity Employer

    ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law. In addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

    Accommodations

    We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance.

    Export Control Regulations

    For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

    From Fortune. 2024 Fortune Media IP Limited. All rights reserved. Used under license.

    Remote Work : Employment Type :

    Fulltime

    Key Skills

    Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

    Vacancy : 1

    Salary : $102,600 - $169,300

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