Integrated Marketing Program Director HR Business

We are seeking a dynamic and resultsoriented Program Director to lead and orchestrate the development and execution of endtoend marketing programs tailored to our CHRO and Human Resources customers. This highly visible and influential role requires a strategic leader who can collaborate across functions drive exceptional quality and deliver impactful programs that scale across the organization and generate measurable business results.

Key Responsibilities

Program Strategy & Execution

Develop and execute a cohesive endtoend strategy targeting key personas aligned with company objectives and growth priorities.

Directs multimilliondollar budget to optimize resources for strategy and performance and regularly interfaces with geo and BU leaders.

Owns program lifecycle from ideation to launch ensuring alignment with business goals timelines and budgets.

Serve as the gatekeeper of quality ensuring every touchpoint is connected and compelling.

CrossFunctional Leadership

Act as the central leader aligning stakeholders across brand product marketing field marketing demand generation and BU and GTM leadership stakeholders

Facilitate collaboration and decisionmaking across diverse teams creating a shared vision and actionable roadmap.

Drive accountability for performance metrics across all participating teams.

Performance Management & Optimization

Set and monitor program KPIs including engagement pipeline generation and ROI leveraging data to make informed decisions.

Provide regular updates to leadership on performance insights and recommendations for continuous improvement.

Proactively identify opportunities to scale programs across business units and regions.

Creative Excellence & Messaging

Partner with Content Strategy and Creative Director leads to ensure all touchpoints deliver elitequality work that clearly articulates our value proposition and resonates with our target audience.

Qualifications :

• Experience in leveraging or critically thinking about how to integrate AI into work processes decisionmaking or problemsolving. This may include using AIpowered tools automating workflows analyzing AIdriven insights or exploring AIs potential impact on the function or industry.
• 15 years of experience in marketing integrated marketing campaign management or related roles within a B2B SaaS or technology environment.

Experience working in or with CHRO or HR senior leadership roles showing depth of understanding of challenges interests and ways of working

Proven success in designing and executing multichannel personadriven programs that generate measurable business results.

Exceptional leadership skills with experience managing and influencing crossfunctional teams.

Strong ability to prioritize and execute in a fastpaced environment.

Expertise in datadriven decisionmaking with the ability to analyze campaign performance and make optimization recommendations.

Curiosity for AI & Innovation : Were looking for candidates who are excited about AI and love experimenting with new ideas and tools. A passion for learning and innovation is a must!

Not sure if you meet every qualification We still encourage you to apply! We value inclusivity welcoming candidates from diverse backgrounds including nontraditional paths. Unique experiences enrich our team and the willingness to dream big makes you an exceptional candidate!

For positions in this location we offer a base pay of $189100 $331000 plus equity (when applicable) variable / incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work.  Learn more here .

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law. In addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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Remote Work : Employment Type :

Fulltime

Key Skills

Nurse Management,Program Management,Employee Evaluation,Management Experience,Teaching,Curriculum Development,Administrative Experience,Budgeting,Leadership Experience,Program Development,Supervising Experience,Addiction Counseling

Vacancy : 1

Salary : $189,100 - $331,000