ServiceNow University Marketing Manager, Ecosystem Integrated Campaigns

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

Are you a results-driven individual with a passion for customer experiences and driving impactful marketing initiatives? The ServiceNow University marketing team is looking for an experienced marketing manager to drive integrated campaigns across ServiceNow University’s strategic programs to join their high performing team. This role is responsible for supporting the ecosystem growth strategy through strategic programs, partnerships, and initiatives. In addition, this individual will keep a pulse on the ServiceNow University learner content and training to drive awareness, elevate the learner experience, and foster ongoing engagement.   

The ideal candidate demonstrates strong integrated marketing prowess with the ability to manage multiple marketing projects, generate innovative marketing concepts for campaigns, and works effectively with cross-functional teams to achieve marketing goals. This role requires a critical thinker who is AI-curious and proficient in AI tools, approaches challenges with multiple solutions, good cross functional collaboration skills, and demonstrates agility and flexibility in a fast-paced environment. This individual contributor role reports to the ServiceNow University Marketing, Ecosystem Growth & Engagement Lead.  

Responsibilities 

• Develop the marketing plan to drive global awareness of ServiceNow University content and training to target personas 

• Execute integrated marketing campaigns to drive ecosystem growth and engagement through priority global programs across key markets 

• Manage the ServiceNow University pre/post event strategy and execute campaigns to optimize engagement and drive critical metrics 

• Prepare briefing and post-mortem presentations for strategic ServiceNow University marketing initiatives which summarize objectives, activities, and results 

• Cultivate and optimize relationships with ServiceNow University’s global partnership leads to drive joint marketing initiatives 

• Collaborate with cross functional teams as needed to develop and execute integrated marketing campaigns aligned to strategic priorities  

Qualifications

• 8 years of experience in marketing driving integrated campaigns, executing large scale programs and initiatives 

• Bachelor’s degree or equivalent experience in marketing, business, or a related field  

• Proficiency with AI technologies and tools to drive innovation and increase productivity  

• Exceptional written and verbal communication skills to interact with leaders and stakeholders  

• Excellent people skills to interact with cross-functional teams  

• Experience managing large scale marketing programs and initiatives 

• ~25% travel to support GTM activities and customer events  

FD21

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in this location, we offer a base pay of $135,300 - $236,800, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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