Demo

Sr Copywriter Brand Film Video Group

ServiceNow
Austin, TX Full Time
POSTED ON 3/10/2025
AVAILABLE BEFORE 6/9/2025

What you get to do in this role :

  • Drive editorial excellence across ServiceNow.com and related digital experiences.
  • Uphold editorial standards and best practices. Contribute to continual improvements in copy quality and the content development process.
  • Understand our brand narrative how to match messaging to the right audience (customers prospects partners developers) and to the right moment in the users journey.
  • Advocate for the customer and the user. Work with the UX team to balance business goals with visitor goals writing in the language of our visitors.
  • Manage content projects. Work directly and communicate effectively with your manager stakeholders and project leads to discover requirements source information meet deadlines and secure approvals.
  • Collaborate with writers in other design studios product marketing teams and agencies to drive consistent quality voice and style for copy across all digital and brand touchpoints.
  • Partner with UX content strategists and researchers to develop strategies and messaging for our digital personas page templates and components.
  • Partner with the research team to validate specific messaging and copywriting strategy with real users.
  • Partner with SEO analytics and campaign teams to optimize copy.
  • Write in U.S. English for global audiences considering localization and translation needs up front limiting the need for costly rewriting later.
  • Grow your professional skills to meet the everchanging needs of the digital experience studio.

Qualifications :

To be successful in this role you have :

  • Experience in leveraging or critically thinking about how to integrate AI into work processes decisionmaking or problemsolving. This may include using AIpowered tools automating workflows analyzing AIdriven insights or exploring AIs potential impact on the function or industry.
  • 7 years of experience writing for corporate websites ideally marketing for B2B technology companies.
  • Solid understanding of website design content SEO digital marketing global technology companies IT and SaaSbased software preferred.
  • Strong project management collaboration and communication skills.
  • Digitalfirst style and a usercentric strategybased approach to writing.
  • Journalistic ability to bring the essential narrative into focus cutting through jargon and fluff.
  • Enthusiasm for working in a highly collaborative handson role with a seasoned team of passionate designers marketers and strategists.
  • JV19

    Not sure if you meet every qualification We still encourage you to apply! We value inclusivity welcoming candidates from diverse backgrounds including nontraditional paths. Unique experiences enrich our team and the willingness to dream big makes you an exceptional candidate!

    Additional Information :

    Work Personas

    We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work.  Learn more here .

    Equal Opportunity Employer

    ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law. In addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

    Accommodations

    We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance.

    Export Control Regulations

    For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

    From Fortune. 2024 Fortune Media IP Limited. All rights reserved. Used under license.

    Remote Work : Employment Type :

    Fulltime

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    Experience : years

    Vacancy : 1

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