What are the responsibilities and job description for the Sr Digital Product Manager Digital Experience Platform position at ServiceNow?

Job Summary

As a Senior Digital Product Manager within the Digital Experience team you will play a pivotal role in developing and executing the product strategy for the website key pages. Your focus will be on enhancing the key pages on ServiceNow.com and optimizing the customer experience across their journey. You will lead crossfunctional collaborations while maximizing the impact of our web initiatives. Servicenow.com Product Managers have high leadership visibility and this is a rare opportunity to make a foundational impact on ServiceNows gotomarket strategy and deliver a mobile first experience on ServiceNow.com and its top domains.

This role fills a businesscritical need in leading and optimizing the ServiceNow.com product and platform pages that drive lead acquisition for prospective customers. This includes the product detail pages product launches and store release updates launch support and the platform pages on our website.

In 2025 the Digital Experience Platform (DXP) team will deliver a new set of product experiences that connect to our AI Platform corporate narrative and also align to our new brand. This includes redesigning the experiences to educate visitors first and shift to a customer centric focus that is engaging and establishes ServiceNow as a top 10 B2B AI Platform. While testing and using insights to build and deliver the experience this role will partner with Brand and Product Marketing to tell a cohesive story that delivers both customer and business value. This role will own development of the experiences planning and facilitation of new design system component enhancements as necessary and getting them delivered globally.

What you get to do in this role :

You Will :

Lead Planning :

Define product vision and strategy that aligns to digital priorities and is informed by quantitative insights customer pain points and opportunities for improvement.
Translate strategy into product roadmap with multiquarter horizon (ultimately a 3yr strategy)
Define key product success metrics ensure they are instrumented and lead with data driven insights.
Develop an experimentation plan to test learn and iterate
Collaborate with Research Design Copy Analytics Engineering Localization Accessibility SEO and other ServiceNow stakeholders to ensure strategy reflects crossfunctional perspectives and priorities.

Drive Execution :

Lead the planning scoping and prioritization for your product to achieve customer and business goals.

Deliver seamless digital user experiences across the touchpoints of your customer journey.

Gather prioritize define and translate requirements into executable epics and features.

Manage and own the product lifecycle endtoend including data monitoring experience iterations and stakeholder feedback loop.

Head Communication :

From intake through launch be the main point of contact for internal and external stakeholders for your product area.

Establish and maintain relationships with Product Managers across all scrum teams to evaluate and manage dependencies.

Create and maintain documentation product area lifecycle management guidelines product strategy deck stakeholder list KPIs etc..

Represent the team with partners and senior company leaders to align resources and prioritization.

Qualifications :

To be successful in this role you have :

Experience in leveraging or critically thinking about how to integrate AI into work processes decisionmaking or problemsolving. This may include using AIpowered tools automating workflows analyzing AIdriven insights or exploring AIs potential impact on the function or industry.

A passion for building great user experiences across web & mobile experiences

8 years of experience working as a Product Manager preferably in B2B Enterprise.

Develop and own the product strategy and roadmap for the ServiceNow.com Key pages.

Lead collaboration with internal stakeholders including Product Marketing Design Analytics Publishing and Digital Platform teams.

Service as the primary point of contact for communications regarding the status progress and ROI of your product area.

Define requirements user experience & functional specifications

Growth mindset

Content Management Experience a plus

Big picture thinking combined with business acumen & critical thinking

Strong oral & written communications skills ability to articulate business implications

Selfstarter and selfdisciplined

Collaborative & partnership skills work as team player with diverse teams to drive business outcome.

Ability to learn technology quickly through instruction & selftraining

Ability to work in an international fastgrowing environment

JV20

Not sure if you meet every qualification We still encourage you to apply! We value inclusivity welcoming candidates from diverse backgrounds including nontraditional paths. Unique experiences enrich our team and the willingness to dream big makes you an exceptional candidate!

For positions in this location we offer a base pay of $135300 $236800 plus equity (when applicable) variable / incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here .

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law. In addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

Remote Work : Employment Type :

Fulltime

Key Skills

User Interface,Competitive Analysis,New Technologies,Business developments,Communication,Content Management System,Market Research,Internet,Youtube,Digital Assets,Digital strategy,Social Channels,Digital Forensics,A / B Testing,Analytics

Vacancy : 1

Salary : $135,300 - $236,800

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