What We Offer
- Comprehensive health benefits plan, including medical, vision, and dental options
- 401(k) with generous company match
- Participation in our profit-sharing plan
- Ample paid time off and holidays
- Paid parental leave for family support
- Access to a company-sponsored mental health benefit through Headspace
- Two fully equipped on-site fitness rooms
- Employee Assistance Program for personal support
- Participate in Employee Resource Groups
- Opportunities for personal and professional development
Job Summary
As a Lead Content Marketing Strategist, you will play a pivotal role in crafting captivating online content across our internal and external web platforms. This position not only requires a strong grasp of editorial standards and brand guidelines but also the ability to train team members and provide web-related customer service support. If you are passionate about content creation and strategy, we want to hear from you!
Major Duties and Responsibilities
Develop fresh, engaging content for diverse web properties, ensuring alignment with brand and legal requirements.Collaborate with the web marketing, SEO, and SEM teams to set and achieve content goals.Conduct thorough research on content and consumer trends to keep our messaging relevant and appealing.Create effective content strategies that resonate with target audiences and meet marketing objectives.Produce high-quality content for blogs, websites, communications, and training resources.Oversee proofreading and editing processes before content goes live.Create visually compelling thought leadership materials for conferences and webinars.Manage content calendars to ensure consistency across all platforms.Coordinate with marketing and writing teams to ensure timely content delivery.Analyze consumer and content performance metrics, creating insightful reports and presentations.Stay updated on evolving content trends, consumer preferences, and technological advances.Lead initiatives to optimize web properties through improved content marketing processes.Generate informative articles and web content to educate consumers while enhancing SEO performance.Design communication plans and strategies for new initiatives.Create landing pages and other web resources as needed.Oversee content for the Web Marketing Monthly Newsletter.Develop training materials to assist with Web Marketing product launches.Deliver live presentations at various workshops, meetings, and forums.Continuously support efforts to enhance the Franchise / customer experience.Assist the Franchise community via support emails and help desk tickets.Execute web projects assigned by the Web Operations Manager.Required Qualifications (Knowledge, Skills, and Abilities)
Expertise in online SEO copywriting, with a strong background in content development and editing.Minimum of 4 years in content marketing, proficiency in editorial requirements, narrative development, and business content creation.Minimum of 4 years experience with content management systems.At least 3 years in search engine optimization (SEO) and related tools.Strong understanding of marketing and advertising principles preferred.Collaboration experience with SEO specialists to create impactful content.Ability to produce original content swiftly and efficiently.Proficiency in utilizing content management systems for content maintenance and distribution.Detail-oriented with excellent organizational and time management skills.Experience in user testing and A / B testing methodologies.Outstanding communication skills, both written and verbal, with a professional demeanor.Creative and diplomatic problem solver with strong interpersonal skills.Self-motivated and able to manage complex situations independently.Prior experience in customer service focused on web marketing support.Proven capacity to collaborate with third-party vendors on standard procedures and workflows.Team-oriented attitude with the ability to take initiative when necessary.Technical aptitude and rapid learning of new software and processes.Experience in relevant industries or franchise operations preferred.Education
Bachelor's Degree in Business, Communications, or a related field required.About SERVPRO
For over 50 years, SERVPRO® has been a trusted leader in fire and water cleanup and restoration, mold mitigation, construction, and biohazard remediation across the United States and Canada. Our dedicated headquarters team supports over 2,200 individually owned and operated franchises. We strive to create a professional community that values unique contributions and fosters collaboration.
SERVPRO is an equal opportunity employer. All applicants will be considered without regard to age, race, color, religion, gender, sexual orientation, national origin, veteran status, or disability.
