Assistant Director of Social Media & Digital Content Creator

The Assistant Director of Social Media & Digital Content Creator provides strategic social media and digital content planning and creation to the university through an active social media presence and the creation and maintenance of visual content for a variety of areas of the university. Visual content includes professionally shot and produced videos, photos, and social media graphics. The Assistant Director of Social Media & Digital Content Creator reports to the Director of Marketing and collaborates closely with the Associate Director of Marketing as both are department leadership roles. The Marketing Communications Coordinator serves as support for this position and the Associate Director of Marketing. This position works in a collaborative and supportive relationship with admissions, faculty, career services, alumni relations, and athletics to produce visual content that emphasizes and promotes a variety of areas throughout the University. This position requires a bachelor’s degree, preferably in marketing, communications, journalism, digital storytelling, creative writing, videography, or a related area and 5-7 years experience in a social media management and digital content creation role. Skills necessary for this position include: Expert social media marketing and strategic development skills are required. Advanced marketing video filming, editing, and producing skills are required with knowledge of Final Cut Pro X, iMovie, and Adobe Premiere, After Effects, and Photoshop softwares. Advanced photography and editing skills are required. Excellent oral and written communication skills are essential, including the ability to proofread thoroughly and edit the work of others. Advanced interpersonal communications skills, including skills to work well within a team and with a variety of stakeholders ranging from the President’s Office to athletics to alumni relations to students. Knowledge of the higher education enrollment environment including recruitment cycles, the enrollment funnel, administrative/staff and faculty relationships, and target audience demographic trends, influences, and persuasive techniques. Thorough understanding of copyright and permissions issues as well as knowledge of ADA compliance. Ability to think big, respond quickly, and manage a number of simultaneous projects both large and small in a demanding and deadline-driven environment, while working effectively with colleagues. Critical thinking, advanced organizational, forward-thinking, and proactive problem-solving skills are required. Travel outside the University environment for regional conferences/training sessions may be required. At times, a flexible work schedule with the ability to work outside of standard work hours to attend events may be required. Prior personnel management skills and drone experience and license are a plus. Strong understanding of data privacy, social media analytics, and measurement. Essential responsibilities for this position include: Develop strategy for and manage all of the main university social media accounts through well-conceived and engaging daily content – including writing and publishing posts, creating consistent content, managing comments and messages, monitoring Seton Hill’s online brand image, and analyzing performance metrics. As a leader in the department, actively participate in the development and execution of overall marketing strategies to support University enrollment efforts. Prepare and consistently update a social media plan and content calendar focused on enrollment goals and other important University initiatives. In coordination with marketing goals, brainstorm video ideas, develop concepts, storyboard, write scripts, plan video shoots, record crisp audio, film, color optimize, edit, and produce professional-quality video assets including selecting appropriate background music, adding sound & visual effects, and effectively incorporating appropriate CTAs - while organizing video footage archives. Provide photo and video direction for marketing materials and initiatives by finding current gaps and highlighting needs that are aligned with marketing goals. Create digital content (copywriting, graphics, video concepts, photos, audio files, etc.) for the website, email marketing efforts, social media platforms, and advertising efforts to meet enrollment, retention, and University priority goals. With the aid of the marketing communications coordinator, plan and organize multiple University photo and video shoots each semester with the goal of obtaining viable, professional-quality images and videos for a variety of marketing needs including print, digital, website, and social media uses. Engage in ongoing research to best understand, get the attention of, and persuade undergraduate, graduate, and online degree seeking target audiences. Focus on digital storytelling by seeking out and creating human interest stories for the website, email communications, and social media. Partner with the marketing team and campus community members to manage the strategic production of digital content. Provide social media training, guidance, standards, and best practices to Seton Hill students, faculty, and staff who are managing social media accounts representing specific departments, programs, or athletics teams for the university. Constantly and aggressively monitor social media platforms including responding to escalating issues appropriately that contain information on or about the Seton Hill community, students, faculty and staff. Manage student social media interns. Produce monthly social media engagement reports and actively use metrics to inform, revise, and enhance social media strategy. Assist the Marketing Department with a number of recruitment and marketing efforts to effectively increase enrollment and strategically communicate with prospective students through the admissions process. Participate in competitive analysis and focus group research with various audiences, including current students, high school students and parents, and alumni to ensure recruitment materials are resonating with target audiences. Offer support for marketing department initiatives as needed. Effectively manage multiple projects and deadlines. Perform all other duties as assigned.

Salary : $37,000 - $57,000