Marketing Communications Coordinator

The Marketing Communications Coordinator provides strategic support to the marketing and admissions teams through the creation and maintenance of written content and stories for the university’s website, email marketing recruitment efforts, print pieces, social media support, and other communications and marketing collateral to reach enrollment goals. The Marketing Communications Coordinator reports to the Director of Marketing and offers support for the Associate Director of Marketing and Assistant Director of Social Media & Digital Content Creator. This position works in a collaborative and supportive relationship with admissions, faculty, alumni relations, and athletics for all recruitment-related initiatives to ensure a cohesive and consistent communications plan, voice, and style for Seton Hill. This position requires a bachelor’s degree, preferably in communication, marketing, creative writing, English, journalism, or a related area and 3-5 years experience in a communications role. Skills necessary for this position include: Excellent oral and written communication skills are essential, including the ability to proofread thoroughly and edit the work of others. Advanced knowledge of email marketing management platforms such as Slate or MailChimp is required. Advanced interpersonal communications skills, including skills to work well within a team and with a variety of stakeholders ranging from the President’s Office to athletics to alumni relations to students. Knowledge of the higher education environment including recruitment cycles, the enrollment funnel, administrative/staff and faculty relationships, and target audience demographic trends, influences, and persuasive techniques. Ability to think big, respond quickly, and manage a number of simultaneous projects both large and small in a demanding and deadline-driven environment, while working effectively with colleagues. Critical thinking, advanced organizational, forward-thinking, and proactive problem-solving skills are required. Prior experience managing social media accounts is a plus. Experience with website content management systems is a plus. Travel outside the University environment for regional conferences/training sessions may be required. At times, a flexible work schedule with the ability to work outside of standard work hours to attend events may be required. Essential responsibilities for this position include: Manage all email marketing creation and comm flow management for University enrollment marketing efforts - this includes undergraduate, graduate, and online bachelor’s degree programs initiatives and audiences. In coordination with the associate director of marketing, enhance and write new email content to maximize personalization in the enrollment marketing comm flow with the goal of pushing enrollment leads through the enrollment funnel. Work closely with the admissions offices to ensure all Slate, CollegeVine, SAGE, and CollegeBoard communications are factually accurate, written in the proper voice and tone, include clear CTAs, and branded properly. Engage in ongoing research to best understand, persuade, and communicate with undergraduate, graduate, and online degree seeking target audiences. Participate in the development and execution of strategies for print and digital communications to support University enrollment efforts. Maintain and update the admissions web pages and Slate portal pages in collaboration with the admissions office. Review, refresh, and enhance website content regularly as directed by the associate director and director of marketing. Focus on digital storytelling content creation by researching and writing human interest stories for the website, email communications, and social media. Aid social media initiatives by working closely with the assistant director of social media & digital content creator. Work closely with the assistant director of social media & digital content creator to monitor Seton Hill’s brand image on social media, aid in developing content and managing comments and messages. Serve as social media backup when assistant director of social media & digital content creator is unavailable - posting regularly and monitoring comments, messages, and trends. Assist the assistant director of social media & digital content creator in the planning and execution of all photo and video shoots. Coordinate the marketing Griffin mascot use for admissions events, photo shoots, and social media initiatives. Regularly scan SiteImprove reports to ensure optimal website quality assurance score. Assist the Marketing Department with a number of recruitment and marketing efforts to effectively increase enrollment and strategically communicate with prospective students through the admissions process. As directed by leadership, organize and facilitate competitive analysis and focus group research with various audiences, including current students, high school students and parents, and alumni to ensure recruitment materials are resonating with target audiences. Offer support for marketing department initiatives as needed. Effectively manage multiple projects and deadlines. Perform all other duties as assigned. The complete Seton Hill University marketing team consists of the following roles: Director of Marketing, Associate Director of Marketing, Assistant Director of Social Media & Digital Content Creator, Senior Graphic Designer & Visual Identity Manager, Digital Marketing Specialist, and Marketing Communications Coordinator.

Salary : $37,000 - $56,000