Digital Marketing Specialist

Do you love digging into social media strategies, graphic design, and marketing analytics to guide lead-generation strategies? Are you a talented copywriter and communicator who understands how to engage with target audiences? DO you have an eye for design? Are you ready to join a small, supportive team that makes a difference in the lives of others?

National Contracting Center (www.nccagent.com) is searching for a Digital Marketing Specialist to join our Sales Support team. Reporting directly to the NCC Sales Support Manager, this role will develop and implement creative and data-driven marketing strategies to generate qualified leads that will convert to sales. This role offers an excellent opportunity for a talented and motivated individual to apply hands-on experience in all aspects of marketing in a fast-paced and engaging environment. Our ideal candidate will be trusted to dive right in and use initiative to achieve aggressive goals.

We offer:

• W2 role with a competitive base salary plus bonus
• Full benefits, including medical, dental, vision, telehealth, 401k with generous match (100% match up to 5%), student loan paydown assistance program, paid parental leave, paid compassionate leave (for pregnancy loss/miscarriage), paid caregiver leave, company-paid disability coverage, and more.
• Three weeks of PTO plus generous paid company holidays, including Twixmas! We close our offices between Christmas and New Year's Day to give our team a chance to have quality family time after our busiest season (fall).
• A commitment to professional development and full access to LinkedIn Learning.
• A vibrant company culture that supports work-life balance, a growth mindset, and opportunities to teach and learn.
• A fulfilling career that helps others.

Please note that this role is hybrid (Knoxville metro area) with 3 days/week in the office. Remote candidates will not be considered.

Personal Characteristics and Competencies

• a collaborative person who enjoys learning, asking good questions, sharing knowledge, and working with others to produce results
• an effective communicator: over the phone, in person, virtually, and in writing
• an attitude of persistence, initiative, and a “can-do” attitude
• a highly organized individual who can plan, prioritize, and meet deadlines and help others do so.
• a service and growth-oriented individual who enjoys helping others succeed and grow
• a self-managed and highly motivated person who enjoys the freedom to develop, create, and innovate
• someone who comes to the table with solutions and effectively resolves issues and conflicts in a positive manner
• someone with excellent independent judgment, discretion, confidentiality, and negotiation skills who deals effectively with delicate situations
• a positive, team-oriented person who connects well with all types of people to build long-lasting, meaningful, and productive business relationships with colleagues
• a persistent individual who is committed to doing the work necessary for success
• a flexible individual who is willing and able to adjust to changes in our market and assimilate new information
• a professional individual with critical thinking skills who challenges assumptions and focuses on growth
• an individual who manages time well and can juggle multiple priorities
• a highly intelligent individual who can learn and/or manage new software programs and solve problems, as well as helping others do the same

Knowledge, Skills, and Abilities

• a keen understanding of systems, data, and reporting, focusing on continuous improvement, user experience, and repeatable and scalable processes
• an aptitude for influencing others through persuasion, motivation, and the strength of the relationship
• work quickly and knowledgeably with Microsoft Office Suite
• effectively organize and prioritize, meet deadlines, and deliver results
• analyze information, remain up to date on changes in that information, and be able to clearly and accurately present that information to others
• understand how to target various campaigns or events to specific audiences
• effectively measure and ROI of marketing and advertising spend; constantly refine and improve methods
• write and edit clearly and persuasively
• create, manage, and analyze social media to engage with our target market(s)
• solicit, provide, and benefit from feedback that will refine and improve communication and marketing
• ability to create marketing materials with Adobe Creative Suite software
• thoroughly understand the insurance products provided through SFG & NCC
• effectively navigate and leverage a CRM (Customer Relations Management system)
• possess strong skills in developing and nurturing cooperative relationships with varying stakeholders
• experience with social media scheduling and graphic design platforms like Buffer and Canva

Key Responsibilities:

• create and develop innovative marketing and advertising strategies to support business objectives

• measure, assess, and report results with a focus on continuous improvement and innovation

• analyze sales and marketing metrics, data from population group surveys, economic and market trends, and various methods of advertising
• ensure brand consistency through all marketing channels and engage in reputation management

• solicit and use customer feedback to ensure client satisfaction
• clearly communicate our value proposition to various stakeholders
• create branded marketing and educational materials, including brochures, flyers, sales tools, and promotional products
• collaborate with employees and independent career agents (ICAs) on lead generation strategies, development of referral partners, educational events/seminars, conferences, community events, public relations events, and sponsorships; plan and promote events and ensure appropriate representation
• develop and manage external communications, such as website, e-blasts, emails, blogs, LinkedIn, social media, etc.
• collaborate across SFG and NCC for sharing marketing ideas, process improvements, cross-training, and to increase the value we offer to Medicare beneficiaries, agents, and agencies
• Evaluate and manage lead generation sources and implement digital lead generation campaigns

Qualifications:

• Bachelor’s degree or equivalent combination of education and experience
• experience with social media scheduling and graphic design platforms like Buffer and Canva
• Experience in varied marketing functions, especially social media management, lead generation, digital marketing, and ROI reporting
• Proficiency in MS Office 365 suite (Word, Excel, PowerPoint, SharePoint, Teams, and Outlook),
• familiarity with SEO/SEM, Salesforce Marketing Cloud, Salesforce CRM, Google Analytics, Google Ads, Facebook ads and analytics, social media platforms, content management systems
• high level of technology/business acumen
• experience creating B2C and B2B marketing plans preferred 
• experience with data analysis
• experience with online training platforms and videoconferencing tools, e.g., Teams, WebEx, GoToMeeting, Zoom
• valid driver’s license and reliable transportation
• exceptional content writing and proofreading skills
• working understanding of print and web design principles
• demonstrated knowledge of Medicare and other Senior insurance products preferred
• entrepreneurial experience, large or small
• experience with lead generation techniques
• community/volunteer leadership experience
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This position requires interaction with people and technology while either standing or sitting. To best serve our customers on the phone, face-to-face, or on the computer, all employees must be able to communicate with or without reasonable accommodation. While performing the duties of this job, the employee must be able to sit for extended periods (position is primarily sedentary), be able to enter information by keyboard at a reasonable rate of speed, must have acute hearing ability, be able to see and read information on a computer screen and printed documents, be able to speak, understand, and write English fluently, and perform repetitive hand motions.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

NO EXTERNAL RECRUITERS, PLEASE