What are the responsibilities and job description for the Web Marketing Specialist Job at SGroup MANUFACTURING in Sheffield position at SGroup MANUFACTURING?
Develop and implement digital marketing strategies to promote Sukup’s mission and products. Grow, analyze, and monitor the brand across all digital platforms, while creating and maintaining website content to showcase the company worldwide.
Strong experience in website design, content management, and maintaining content through CMS platforms, along with a deep understanding of SEO, SEM, and digital marketing strategies. Strong knowledge of digital marketing tools and technologies, including Google Analytics, Google AdWords, and Adobe Creative Suite.
Preferred Skills :
Knowledge of Microsoft products including Outlook, Word, and Excel; Adobe Dreamweaver. Experience in digital marketing with a focus on developing and executing campaigns is essential. Familiarity with A / B testing and multivariate testing is preferred.
Job Duties :
- Plan, execute, and monitor content and campaigns for Sukup’s website, Intranet, and other digital platforms.
- Create and manage content, optimize search engines, analyze web traffic data, implement strategies to increase brand awareness, and stay updated on the latest digital marketing trends and best practices.
- Manage and optimize Google Search Ad campaigns to drive performance and results.
- Research and apply the latest SEO and SEM tactics to improve website rankings and traffic.
- Experience using word processing and basic web content management materials.
- Knowledge of web operations, including design, development, debugging, publishing, and analytics.
- Knowledge and understanding of web applications and database interaction.
- Graphic design experience and proficiency.
- Maintain and update the Company website & intranet with current, engaging, and relevant content.
- Upload and display internal information including timeclock, employee content, and other items.
- Ability to write quickly, cleanly, format, edit, and review content and photos for the web.
- Handle incoming advertising requests promptly.
- Other duties as assigned.
- Experience with social media advertising, including Facebook, Twitter, and LinkedIn.
- Excellent project management skills and the ability to work in a fast-paced, deadline-driven environment.
- Excellent communication, writing, and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
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