Marketing Manager

Salary Range Commensurate to Local Market - General Range: $51k-$86k | Incentive Bonus - Up to $8k | Total Compensation - Up to $94k| 100% Company Paid Health Insurance | 100% Company Paid Dental Insurance | Paid PTO | 100% Remote | No Travel | No Sales Responsibilities | Not another boring CPA firm

Are you a performance marketer? Do you have strong experience in digital marketing?

Are you a digital marketer with strong experience in FB Ads, Wordpress and Email Marketing?

If you answered yes to these, this opportunity is for you.

You'll have the opportunity from being part of the team to becoming the lead of a team.

In this position, you will NOT be doing any Sales. This is strictly a marketing position.

Overview

Shah & Associates CPAs PA at a pivotal time of growth and we are looking for individuals eager to make an impact and help us grow. We are looking to bring on our first Marketing Manager who has a track record of identifying and executing programs to meaningfully accelerate customer acquisition and engagement growth through organic and paid social/digital display advertising. 

Do you have a track record of initiating, deploying and managing an entire marketing funnel (organic and paid) with everything from determination of investment allocation, development and management of campaigns, through measurement and optimization? 

How You’ll Contribute

1. 30 Days

• Develop a strong understanding of campaign performance across all paid social/digital display channels - Mainly Facebook.
• Develop a strong understanding of campaign performance across all organic social/digital display channels - Mainly Facebook Ads, Linkedin, Google Paid Ads and Active Campaign.
• Meet with key stakeholders to understand our client base and determine what has and has not been working from an acquisition perspective. 
• Meet with key stakeholders to understand our client base and determine what has and has not been working from an expansion perspective. 
• Identify and prioritize key initiatives to optimize current marketing state
• Help with creating design, decks, app integration and things needed to streamline the operations of the firm
• Ad Hoc Projects

2. 60 Days

• Take over fully all marketing activities including
• Content creation and development
• Funnel optimization
• Funnel and campaign creation
• Metric reporting and analysis
• Maintain or slightly improve conversion metrics across each active marketing funnel
• Maintain or slightly improve website SEO alongside content creation for both paid and organic campaigns. 
• Maintain Company Pages on various social media accounts - Linkedin, Facebook etc.
• Ad Hoc Projects

3. 90 Days and Beyond

• Innovate beyond current marketing funnels with the introduction of new acquisition campaigns to test out
• Improve and Maintain Company's website
• Properly allocate budget to test campaigns while maintaining current key metrics. 
• Implement lead scoring model to help drive up lead qualification and conversion. 
• Grow new leads and conversions month over month while maintaining a reasonable average customer acquisition cost as defined by the firm owner. 
• Consider the CY and FY hiring plan for marketing department
• Determine key budget and metrics needed to be hit in order to grow the department and maintain a healthy pipeline of qualified candidates to bring on, as soon as the goals have been hit. 
• Ad Hoc Projects

What You’ll Bring

• MUST have 3-5 Years of Experience of being a Digital Marketer
• MUST have Click Funnels Certification
• MUST have strong attention to details
• MUST have Strong Experience with Facebook Paid Ads, Click Funnels, Wordpress and building Landing Pages
• MUST have Strong Experience with Direct Outreach
• MUST have Strong Experience with Paid Campaigns
• MUST have Strong Experience in getting meetings on the calendars - Performance Marketing
• MUST have Strong Experience in B2B Marketing
• MUST have a Stable History of work Experience
• MUST currently have a job
• MUST be willing to work in business hours
• Strong Background in Digital Marketing
• Strong Experience with Paid Campaign Management
• Strong Experience with Performance Marketing
• On call support for the team 24/7 
• Word, Excel, Powerpoint 
• Self Employed and Freelancer Professionals won't be considered for this role

Competencies Needed To Succeed In This Role

• Someone that is strictly in Marketing with heavy focus on Direct Outreach
• Someone that is adaptable and willing to change course and direction as and when required
• Ability to work with ad hoc projects as they come up
• Ability to work with different marketing coaches to implement the strategies decided by the coaches
• Analytical thinker and problem solver, able to analyze all metrics across an entire campaign to determine key optimization opportunities
• Collaborate with key stakeholders within the organization to drive content creation and gain the information needed to help enhance the performance of the current and future marketing campaigns
• Excellent written skills and 
• Highly articulate both verbally and in written format 
• Team leadership qualities highly with the ability to persuade and motivate others to achieve results
• Awesome energy built on self-motivation, work ethic ambition and drive to achieve stated goals
• All around team player. 

What you’ll get when working here

Besides the awesomeness of everything written above, here are a few more reasons why you will want to hit apply to this role:

• PTO Package (2 weeks)
• 401k Plan with company contributions
• 100% Paid Health Insurance plus FSA Account to make your medical expenses tax deductible :-)
• 100% Paid Dental Insurance
• 8 Company Paid National Holidays
• 100% remote company, and will continue to be digital-first
• Awesome Co-Workers

Our Culture:

The mission at Shah & Associates CPAs PA is to create value and efficiencies for our clients by providing high level professional advisory service delivered in a technically accurate manner. We are an energetic team of 9, striving to support our clients and help them achieve their goals. 

Our company values include: 

• Being proactive in anticipating and exceeding our clients’ needs and expectations
• Honesty and integrity in the delivery of our services
• Technical competency at the highest level
• Holding ourselves accountable
• Remaining current on emerging issues that matter to our clients
• Commitment to provide lifetime learning opportunities through professional and personal growth
• Provide a working environment that promotes a work/life balance

At Shah & Associates CPAs PA, we don’t just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our team, our services, and our community. Shah & Associates CPAs PA is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion or religious creed, mental or physical disability, medical condition, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity or expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance.