What are the responsibilities and job description for the Regional Marketing Manager- Northeast position at Shake Shack?
We Stand For Something Good
Our secret to leading the way in hospitality? We put our people first!
At Shake Shack, our mission is to Stand For Something Good in all that we do. You’ll learn lifelong skills and be empowered to make a positive impact—on our business, restaurants, and communities—all at one of the fastest-growing hospitality brands in the world. From our teams to our neighborhoods, we’re committed to always doing the right thing.
Our teams are the core of what we do and what we stand for—supporting them is part of our DNA. We’ll provide you with learning and growth opportunities to set you up for success in your career. Sharing ideas, having fun, and working collaboratively isn’t just preached, it’s how we do things every day.
Regional Marketing Manager- Northeast
The Regional Marketing Manager is responsible for supporting national and local marketing efforts in the Northeast region (NY, NJ, CT, MA, RI) and supporting experiences in NYC. This person will be responsible for developing a local marketing strategy and working directly with the local Shack teams and the Home Office team to execute.
This role is perfect for someone who has event field marketing brand partnerships experience. We are seeking highly creative candidates that enjoy coming up with out-of-the-box ideas, enjoys being on the go, loves building relationships and deepening community ties, and has a knack for analytics and reporting.
Key Responsibilities
Develop and execute a regional marketing plan for assigned markets as an extension of national initiatives
Build and identify key brand partnerships with community partners and likeminded brands
Develop and execute market-wide events promotions and programs to drive sales and traffic
Oversee Shake Shack’s brand entry into new and mature markets during pre-opening, opening and beyond
Measure, evaluate and report on regional marketing initiatives
Manage regional marketing budget
Uphold the Shake Shack brand pillars across all assigned markets
Maintain and execute a regional calendar including but not limited to: events, activations, collaborations and promotions
Work closely with Shack General Managers and Area Directors on a day-to-day basis to educate team on regional and national marketing initiatives and train team to execute their own local shack marketing
Develop and share best practices and turnkey programming for marketing peers
Work with the brand marketing team to support and execute brand campaigns in NYC
Work cross functionally with Operations, Supply Chain, Development and Finance teams
This role will report to Senior Regional Marketing Manager
Travel will be required for this position
Skills & Knowledge
Bachelor’s degree in marketing or equivalent education and experience
Strong brand partnership connections in the local markets with a deep understanding of the community and what makes the Northeast region unique
Detail-oriented with an eye for the big picture
Ability to prioritize short- and long-term goals
Excited to develop creative programs and solutions for local restaurants
Genuine interest in the performance of the business to drive results
Ability to work well independently and remotely from team leader and peers
Superb verbal, written and presentation skills
Strong leadership skills
Experience
3-5 years of marketing experience, with a focus on brand partnerships, events and 360 marketing strategies
Experience managing a budget, tracking costs and processing invoices
Pay Range - $82,410.00 - $105,110.00
About Us
Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table . Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."
We are expanding across the U.S. and around the world! Join our #ShackFam
Shake Shack is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.
Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.
Our secret to leading the way in hospitality? We put our people first!
At Shake Shack, our mission is to Stand For Something Good in all that we do. You’ll learn lifelong skills and be empowered to make a positive impact—on our business, restaurants, and communities—all at one of the fastest-growing hospitality brands in the world. From our teams to our neighborhoods, we’re committed to always doing the right thing.
Our teams are the core of what we do and what we stand for—supporting them is part of our DNA. We’ll provide you with learning and growth opportunities to set you up for success in your career. Sharing ideas, having fun, and working collaboratively isn’t just preached, it’s how we do things every day.
Regional Marketing Manager- Northeast
The Regional Marketing Manager is responsible for supporting national and local marketing efforts in the Northeast region (NY, NJ, CT, MA, RI) and supporting experiences in NYC. This person will be responsible for developing a local marketing strategy and working directly with the local Shack teams and the Home Office team to execute.
This role is perfect for someone who has event field marketing brand partnerships experience. We are seeking highly creative candidates that enjoy coming up with out-of-the-box ideas, enjoys being on the go, loves building relationships and deepening community ties, and has a knack for analytics and reporting.
Key Responsibilities
Develop and execute a regional marketing plan for assigned markets as an extension of national initiatives
Build and identify key brand partnerships with community partners and likeminded brands
Develop and execute market-wide events promotions and programs to drive sales and traffic
Oversee Shake Shack’s brand entry into new and mature markets during pre-opening, opening and beyond
Measure, evaluate and report on regional marketing initiatives
Manage regional marketing budget
Uphold the Shake Shack brand pillars across all assigned markets
Maintain and execute a regional calendar including but not limited to: events, activations, collaborations and promotions
Work closely with Shack General Managers and Area Directors on a day-to-day basis to educate team on regional and national marketing initiatives and train team to execute their own local shack marketing
Develop and share best practices and turnkey programming for marketing peers
Work with the brand marketing team to support and execute brand campaigns in NYC
Work cross functionally with Operations, Supply Chain, Development and Finance teams
This role will report to Senior Regional Marketing Manager
Travel will be required for this position
Skills & Knowledge
Bachelor’s degree in marketing or equivalent education and experience
Strong brand partnership connections in the local markets with a deep understanding of the community and what makes the Northeast region unique
Detail-oriented with an eye for the big picture
Ability to prioritize short- and long-term goals
Excited to develop creative programs and solutions for local restaurants
Genuine interest in the performance of the business to drive results
Ability to work well independently and remotely from team leader and peers
Superb verbal, written and presentation skills
Strong leadership skills
Experience
3-5 years of marketing experience, with a focus on brand partnerships, events and 360 marketing strategies
Experience managing a budget, tracking costs and processing invoices
Pay Range - $82,410.00 - $105,110.00
About Us
Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table . Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."
We are expanding across the U.S. and around the world! Join our #ShackFam
Shake Shack is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.
Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.
Salary : $82,410 - $105,110
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