Associate Strategist

Job Description

Job Description

Overview

shark&minnow is seeking an Associate Strategist to join our fast-growing team. We are an innovation and action consultancy whose purpose is to serve as a catalyst for change in business and marketing and a disruptive force in creativity and innovation. We make the complex simple.

As part of a consultancy that is evolving and growing, this person must demonstrate a collaborative working style, great communication skills, a sense of inward motivation / urgency and the ability to thrive in a non-corporate environment focused on innovation. This position requires a creative talent with a proven ability to build marketing systems. Simply stated, if you're a creative problem solver with a passion for creativity, technology, and digital experiences, we should talk.

Minimum requirements & qualifications

Minimum of Bachelor’s degree (e.g. marketing, computer science, mathematics or related field)

Google Analytics certification

Google Ads certification

2-4 years of branding, marketing and / or advertising experience

Knowledge of Adobe Creative Suite

Knowledge of content management systems (e.g. WordPress)

Knowledge of email marketing platforms

Knowledge of social media systems, platforms, and tools

Knowledge of digital tools, trends, and foundation

Be self-directed toward excellent work outcomes

Excellent discretion, demonstrating sound judgment

Ability to travel occasionally

Roles & Responsibilities

Strategy

Develop purpose and principles for a brand based on a deep understanding of its assets, culture, and goals, changing competitive landscape, emerging customer needs, and cultural trends

Create new brands for non-profit or for-profit organizations

Create architecture and principles for how to apply a brand across an organization and its lines of business

Partner with designers to create the verbal, visual and experience expression of a brand

Explore how a brand strategy and design plays out in interfaces and product / service / experience innovations

Develop creative briefs and channel / touchpoint plans

Develop customer journey maps, media ecosystems, value maps and other research tools to guide creative inspiration and development

Understanding of key strategic concepts & frameworks (i.e. Brand Principles, Communications Planning)

Writes decks with exceptional narrative

Embraces the user experience mindset and articulates a human-centered design approach to marketing

Recognizes the difference between “good” and “great” and can work through team dynamics, clients, and timelines to defend great work

Participates in hiring, training, and nurturing of Marketing Coordinators and other Strategists

Media

Conducts research to reveal media consumption and engagement habits to enlighten the media plan

Develops media plans

Supports coordination with media partners

Creativity

Supports creative ideation sessions with colleagues and brand summits with clients

Originates creative ideas and translate across marketing systems

Reveals insightful ways to improve creative

Digital Acumen & Marketing Systems

Manages Project Coordinators that will publish, maintain, and monitor branded digital marketing system

Manages the development, measurement, and optimization of digital marketing solutions for Clients on an on-going basis

Partners with creative teams to ensure that content is relevant for the brand and audiences

Manages the creation of image, article, and video-based content through a process with multiple approval layers

Contributes to strategic presentations on new technology or industry updates for internal teams and external partners

Analytical

Analyzes data and reveal actionable insights

Establishes content KPIs / goals and management the creation of Actionable Insights report

Applies proven creative thinking applied to data, systems, and processes

Consulting & Client Management :

Serves as the client lead

Presents to clients with authority

Embodies the confidence to work directly with clients and manage the procurement of client approvals, feedback, information, and details

Collaborates with client and internal teams to ensure all deliverables are high quality and shared on time

Embodies an entrepreneurial mindset

Disclaimer

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job. shark&minnow inc. is an Affirmative Action, Equal Employment Opportunity Employer; M / F / V / D.