What are the responsibilities and job description for the Category Manager, eCommerce position at SharkNinja?
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
Job Overview:
As a Category Manager within the eCommerce Commercial team, you will take ownership of managing product categories and crafting innovative promotional strategies to drive revenue growth and enhance engagement across SharkNinja’s Direct-to-Consumer (DTC) platform. In this role, the Category Manager will collaborate with cross-functional teams, including site merchandising, performance marketing, sales analytics, supply chain, and CX/UX, to execute a seamless and impactful eCommerce category strategy. The Category Manager is pivotal in achieving SharkNinja’s growth targets by delivering exceptional customer value and enhancing the shopping experience. You will be instrumental in driving higher basket sizes and optimizing our digital platforms' performance.
Responsibilities:
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
Job Overview:
As a Category Manager within the eCommerce Commercial team, you will take ownership of managing product categories and crafting innovative promotional strategies to drive revenue growth and enhance engagement across SharkNinja’s Direct-to-Consumer (DTC) platform. In this role, the Category Manager will collaborate with cross-functional teams, including site merchandising, performance marketing, sales analytics, supply chain, and CX/UX, to execute a seamless and impactful eCommerce category strategy. The Category Manager is pivotal in achieving SharkNinja’s growth targets by delivering exceptional customer value and enhancing the shopping experience. You will be instrumental in driving higher basket sizes and optimizing our digital platforms' performance.
Responsibilities:
- Lead eCommerce promotional strategy by designing, executing, and optimizing campaign plans across multiple channels including the website, email, and digital ads
- Collaborate cross-functionally with site merchandising, performance media, sales analytics, supply chain and IT teams to ensure promotions align with SharkNinja’s brand identity and deliver outsized results
- Support commercial strategies for SharkNinja’s eCommerce business, driving top-line growth and profitability across digital channels
- Develop and manage promotional calendars that integrate with the broader marketing strategies, ensuring campaigns are timely and impactful
- Analyze campaign and category performance by tracking key performance indicators (KPIs) to continuously improve promotional and assortment effectiveness and report results to senior leadership
- Stay ahead of industry trends and proactively suggest new approaches to eCommerce promotions and assortment to keep SharkNinja at the forefront of the market
- Support manager in overall P&L strategy and category goals
- 5 years of experience in eCommerce, digital marketing, or promotional management, ideally within a consumer goods industry
- Proven ability to lead cross-functional teams and drive collaborative results, embodying the “Winning is a Team Sport” success driver
- Strong analytical mindset with experience in tracking KPIs, understanding consumer data, and identifying opportunities for improvement
- Experience in managing promotional budgets and working closely with digital marketing and IT teams
- Demonstrated expertise in eCommerce platforms, with experience in creating and optimizing online promotional strategies
- Ability to prioritize effectively, pivot quickly, and embrace progress over perfection in a fast-paced, dynamic environment
- Education: Bachelor’s Degree in Business or related field, or equivalent experience
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
