Digital Content & Retail Media Manager

Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

What You’ll Do

We’re looking for a Digital Content & Retail Media Manager for our Commercial team in Minneapolis. In this role, you’ll be pivotal in leading the day-to-day retail marketing and conversion driving activities while fostering positive internal and external relationships to drive mutually beneficial brand objectives and growth. The Digital Content & Retail Media Manager will manage internal and external retailer resources to bring the digital shelf to life, including retail set-ups, PDP content, brand pages, webcollage and marketing activities to help support a high rate of conversion, digital penetration and market share growth. Working closely with retailer partners, including digital merchandising teams, buyers and planners, the Digital Content & Retail Media Manager will drive programs to win across retailers. The Digital Content & Retail Media Manager will have worked in a multi-faceted, fast-paced environment, where they excelled at bringing a brand to life. As a strong cross-functional leader, they will find working with multiple teams exciting and understand how to navigate the complexities that can be associated with big working groups.

Responsibilities:

• Manage & execute account set ups for all new product (NPD) and assortment changes for key accounts, including setup sheets & routing of visual content (gallery images, video, webcollage), ensuring that content is best-in-class and optimized for conversion
• Present at external customer meetings and internal meetings with leadership on digital marketing strategy
• Work closely with Sr. Performance Marketing Manager on retail media execution and optimization including reporting, brief creation and ongoing recommendations for improvement to drive ROAS and sell-through
• Be the driver of change: challenge retailer limitations to improve the way SharkNinja appears on the digital shelf
• Work with external partners, including brand advocates where applicable to drive increased conversion online through content optimizations, media improvements, additional KPI reporting and topical/seasonal relevance marketing activity
• Launch & analyze A/B tests for consistent learnings on conversion driving content
• Streamline internal processes while achieving higher quality results by creating & sharing playbooks & best practices to cross-functional teams
• Work with third party partners and tools to gain content insights and inform retail marketing strategies
• Primary project manager for execution of all elements needed to support SKUs in digital retail, including marketing content, digital content including landing pages, display banners and all other forms of retailer creative
• Super-user of retailer platforms: Proactively explore new tactics and understand new retailer capabilities, requirements and site merchandising levers
• Drive retailers’ site merchandising capabilities for optimal navigation, cross merchandising and enhanced content
• Optimize copy through SEO analysis to ensure we are right reaching the right consumers, at the right time, in the right place
• Analyze competitive and complimentary products to identify trends and opportunities.
• Scrub site daily to ensure all product content is accurately represented and is best in class
• Marketing Operations
• Retailer portal to manage ongoing digital content changes for all skus
• Salsify management and DAM super user
  
  

What You’ll Bring

• Bachelor’s degree in marketing, strategic sales or similar.
• 3 years in retail, CPG, wholesale or DTC with additional professional work experience
• Ecommerce experience a must
• Ability to work cross-functionally and throughout levels of the organization
• Attention to detail- being able to coordinate all details to ensure accuracy and consistency across all consumer facing materials 
• Communicates clearly, highly organized with proven multitasking ability
• Marketing analytics experience required, statistical background preferred.
• Proficient in Excel to gain efficiencies in working with large data sets.
• A data driven decision maker who knows how to leverage information to build a business case for new content creation and selling in white-space ideas cross-functionally
• Travel occasionally to the Corporate office in Needham, MA
  
  

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. Our 14 individual Employee Resource Groups connect 500 members worldwide with support from leadership. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community.

We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible.

Together, we won’t just launch products—we’ll disrupt entire markets.

Learn more about us:

Diversity Equity & Inclusion at SharkNinja

Life At SharkNinja

Outrageously Extraordinary Culture

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET

• Lead us to be “RARELY SATISFIED”
• Make things better each day; “PROGRESS OVER PERFECTION”
• Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
• Deliver something great; “WINNING IS A TEAM SPORT”
• Be clear and honest, “COMMUNICATING FOR IMPACT”
  
  

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SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com