What are the responsibilities and job description for the Senior Copywriter position at SharkNinja?
Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.
As a Senior Copywriter, you’ll be joining our consumer-centric, product-led creative powerhouse. We are consumer-centric in the way we dig for insights and iterate to discover the best way to bring a story to life. We are product-led in the way we tell stories. Our products are the heroes. We celebrate their innovation and functionality, ensuring that they are always at the heart of our storytelling efforts.
Position Overview
As the Senior Copywriter, you’ll work closely with creative, product, and marketing teams to develop clear, compelling, and effective content that drives consumer engagement and elevates the brand. From product naming to writing scripts for videos and crafting copy for ads, you’ll bring creative ideas to life through words, helping to position Shark products as market leaders in innovation.
Key Responsibilities
- Concept Development : Develop concepts for new products, including writing manifestos, product names, campaign ideas, and establishing the voice and tone for new product categories.
- Hands-On Product Experience : Get hands-on experience with the products you are tasked with bringing to life. Understand the key features and benefits to craft authentic and consumer-centric copy.
- Copy Creation : Craft engaging copy for digital ads, social media, retailer content, email marketing, and other touchpoints, ensuring brand voice consistency across all platforms.
- Script Writing : Write scripts for social, retailer, and OTT videos, translating complex product features into relatable, consumer-friendly stories.
- Cross-Functional Collaboration : Collaborate closely with Art Directors, designers, and project managers from project inception to completion. Work with engineering, product development, and brand marketing teams to ensure copy accurately reflects product specifications and benefits.
- Consumer Insights : Study consumer insights data to uncover key insights that spark big creative ideas, ensuring messaging resonates with target audiences.
- Brand Voice Stewardship : Establish and maintain the voice and tone for new product categories, ensuring all communication reflects the brand’s values and positioning.
- Creative Problem-Solving : Bring strategic thinking and creative problem-solving to every project, delivering compelling copy under tight deadlines.
This is a Hybrid role in our Needham MA office 3x a week on site
Attributes & Skills
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET
Explore SharkNinja : SharkNinja's Candidate Privacy Notice can be found here :
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at
