What are the responsibilities and job description for the Senior Social Media Manager - Ninja Kitchen position at SharkNinja?

Our purpose is to positively impact people's lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

We are looking for a visionary Social Media Manager with extensive experience in influencer partnerships and organic growth strategies. As a leader in the social team, you will set the vision for and execute our social media presence, crafting strategies that drive meaningful engagement and position Ninja Kitchen as a leader in digital storytelling. You will be instrumental in shaping the brand's identity, leveraging influencers, creators, and organic channels to make us one of the most talked about brands on social media. This team is in Needham MA, and onsite.

Key Responsibilities :

Strategic Leadership

Define and execute a forward-thinking influencer and organic social media strategy that drives brand awareness, engagement, and loyalty across global markets.
Serve as the in-house expert on influencer and organic social trends, identifying emerging opportunities to stay ahead of competitors.
Develop long-term roadmaps for influencer partnerships and organic social, ensuring alignment with overall business objectives and brand goals.

Influencer Marketing Excellence

Oversee contract negotiations, budgets, and performance metrics for influencer campaigns, ensuring ROI and alignment with brand standards.

Use data-driven insights to refine influencer strategies, optimizing for audience reach, engagement, and conversion.

Organic Social Media Growth

Develop and oversee a sophisticated organic social media strategy designed to grow and engage a global audience across platforms.

Partner with creative teams to produce high-impact, platform-specific content that drives engagement and fosters community.

Establish benchmarks for success, leveraging analytics and insights to inform ongoing strategy and performance improvements.

Monitor evolving platform algorithms, trends, and best practices, ensuring the brand remains agile and innovative.

Cross-Functional Collaboration and Leadership

Collaborate closely with senior leadership across Marketing, PR, Product, and Creative teams to integrate social strategies into broader marketing initiatives.

Lead a high-performing team of social media professionals, providing mentorship and fostering a culture of innovation and excellence.

Champion a data-informed culture, aligning key stakeholders on KPIs, results, and opportunities for growth.

Qualifications :

8 years of experience in social media, influencer marketing, or digital strategy.

Proven ability to craft and execute high-impact influencer campaigns that drive measurable business outcomes.

Deep expertise in organic social media strategies, platform algorithms, and content trends.

Strong analytical mindset with experience using tools like Sprout Social, Google Analytics, and influencer marketing platforms (e.g., GRIN, Aspire).

Outstanding communication and presentation skills, with the ability to influence and align senior stakeholders.

Preferred Qualifications :

Experience in CPG organizations

Familiarity with paid social strategy to complement organic and influencer efforts.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET

Lead us to be "RARELY SATISFIED"Make things better each day; "PROGRESS OVER PERFECTION"Use your knowledge of our consumer, understand that "DETAILS MAKE THE DIFFERENCE"Deliver something great; "WINNING IS A TEAM SPORT"Be clear and honest, "COMMUNICATING FOR IMPACT"

Explore SharkNinja : Instagram

SharkNinja's Candidate Privacy Notice can be found here :

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com

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Senior Social Media Manager - Ninja Kitchen

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