Demo

Consumer Marketing Manager - Shaw Floors

Shaw Industries Group, Inc.
Dalton, GA Full Time
POSTED ON 4/10/2025
AVAILABLE BEFORE 5/19/2025
Job Title
Consumer Marketing Manager - Shaw Floors
Position Overview
As the Consumer Marketing Manager for Shaw Floors, you will be responsible for developing and implementing consumer-focused marketing strategies to drive brand awareness, engagement, and loyalty. You will play a pivotal role in shaping the marketing strategy for Shaw Floors' consumer products, campaigns, messaging, strategic partnerships, events, and merchandising working closely with cross-functional teams to ensure alignment with business objectives. Your expertise in consumer marketing and understanding of customer behavior will contribute to the success of the brand by effectively positioning and promoting Shaw Floors' products to target consumers.
Responsibilities:
  • Develop and execute data-driven lead generation strategies to attract and nurture high-intent consumers through digital marketing, paid media, content marketing, and CRM programs. Analyze performance metrics to optimize conversion rates and maximize ROI.
  • Plan, execute, and measure consumer-facing events, activations, and partnerships to drive brand engagement and product awareness. Ensure seamless execution, alignment with brand messaging, and integration into broader marketing initiatives.
  • Design, implement, and manage consumer rebate programs, promotional offers, and other purchase incentives. Monitor program effectiveness, track redemptions, and refine strategies to maximize impact and sales conversion.
  • Develop and implement targeted marketing initiatives to strengthen brand presence and preference within the remodel contractor segment. Create tailored messaging, trade partnerships, and educational resources to drive engagement and advocacy.
  • Optimize and manage strategic brand partnerships to maximize consumer brand awareness, consideration, and conversion.
  • Craft compelling messaging and value propositions that resonate with target consumers and effectively communicate the unique features and benefits of Shaw Floors' products.
  • Lead brand consumer event efforts
  • Ensure consistency in branding, messaging, and visual identity across all marketing materials and touchpoints.
  • Plan, develop, and execute integrated marketing campaigns to drive awareness, consideration, and purchase intent for Shaw Floors' products.
  • Monitor campaign performance, analyze data, and make data-driven decisions to optimize campaign effectiveness and maximize ROI.
  • Utilize consumer insights to inform marketing strategies, product development, and innovation.
  • Partner with internal teams to research and analyze consumer insights, market trends, and competitive landscape.
  • Stay informed about industry developments, emerging consumer trends, and competitor activities to identify new opportunities and stay ahead in the market.
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in consumer marketing.
  • Strong knowledge of marketing principles, strategies, and best practices in consumer-focused marketing.
  • Excellent analytical skills and ability to interpret consumer research and market data.
  • Proficiency in digital marketing channels and tools, including social media, email marketing, content management systems, and marketing automation platforms.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
  • Creative thinking and problem-solving abilities to develop innovative consumer marketing strategies.
  • Up-to-date with the latest marketing trends, technologies, and industry developments in consumer-focused marketing.
  • Strong project management skills, with the ability to manage multiple projects simultaneously.
Competencies:
  • Build Trusting Relationships
  • Deliver Compelling Communication
  • Customer Orientation
  • Plan and Organize
Work Shift
8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM
Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a Consumer Marketing Manager - Shaw Floors?

Sign up to receive alerts about other jobs on the Consumer Marketing Manager - Shaw Floors career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$115,898 - $155,468
Income Estimation: 
$160,561 - $207,658
Income Estimation: 
$115,898 - $155,468
Income Estimation: 
$160,561 - $207,658
Income Estimation: 
$160,561 - $207,658
Income Estimation: 
$192,426 - $255,933
Income Estimation: 
$96,928 - $129,143
Income Estimation: 
$115,898 - $155,468
Income Estimation: 
$192,426 - $255,933
Income Estimation: 
$249,151 - $341,218
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Job openings at Shaw Industries Group, Inc.

Shaw Industries Group, Inc.
Hired Organization Address Denver, CO Full Time
Job Title Shaw Contract Account Manager - Denver Position Overview Shaw Contract is a global design leader in commercial...
Shaw Industries Group, Inc.
Hired Organization Address Kent, WA Full Time
Job Title Forklift Operator - 2nd Shift Position Overview Find your future with Shaw Industries. Shaw Industries is a Fo...
Shaw Industries Group, Inc.
Hired Organization Address Cartersville, GA Full Time
Job Title Commercial Sales Trainee - Nebraska Position Overview Who are you looking for? Does a fast-paced career in sal...
Shaw Industries Group, Inc.
Hired Organization Address Dalton, GA Full Time
Job Title Commercial Frontline Specialist (5 openings) Position Overview Shaw Industries is seeking Commercial Frontline...

Not the job you're looking for? Here are some other Consumer Marketing Manager - Shaw Floors jobs in the Dalton, GA area that may be a better fit.

Digital Content Manager

Shaw Industries Group, Inc., Dalton, GA

Patcraft Account Manager - Portland OR

Shaw Industries Group, Inc., Dalton, GA

AI Assistant is available now!

Feel free to start your new journey!