What are the responsibilities and job description for the Shaw's Crab House is hiring : Public Relations & Content Specialist in Chicago position at Shaw's Crab House?

Overview

Hiring Now : PUBLIC RELATIONS & CONTENT SPECIALIST

Lettuce Entertain You Restaurants is looking for a Public Relations & Content Specialist with 2-4 years of PR and content marketing experience to join our team. We are looking for a candidate with a passion for the restaurant and hospitality industry plus strong writing / editing skills and experience with media relations on local, regional and national levels. This role will be based at the Lettuce Corporate office as well as working in the restaurants as needed.

We reward our teams with benefits, career-long training and growth opportunities. The PR & Content Specialist will :

Create, write and edit engaging, high-quality content that drives brand awareness, guest engagement, media coverage and traffic to our websites and restaurants
Manage the company website (lettuce.com), specifically the Newsfeed blog content calendar and recipes
Produce monthly reports using Google Analytics to inform and assist the marketing team's data-driven content strategy.
Execute and maintain ongoing proactive and reactive media relations
Manage creative development for monthly newsletters and collaborate with the corporate and restaurant marketing teams on integrated campaigns and initiatives
Oversee PR team organization including but not limited to content calendars, monthly reports, press kits and photo assets

If you are highly skilled at creating and editing content under deadline and have strong interpersonal and communication skills to work effectively with media, external partners and across departments, this role may be a match for you! Experience in SEO-driven content strategies andprevious PR agency experience is preferred.

A Few of Our Benefits :

Competitive Salary

Paid Time Off - including Paid Holidays, Personal Days & Vacation

401(k)

Blue Cross Blue Shield Medical Insurance

Dental & Vision Insurance

Life, Accident Protection & Critical Illness Insurance

Domestic Partner Benefits

Restaurant Discounts

Employee Assistance Program - focusing on a commitment to mental health & wellness

Why Work With Lettuce?

Lettuce is a culinary-driven restaurant company with a genuine commitment to our people : we welcome unique perspectives and nurture diverse talents at 130 locations, supported by our Culture of Caring. If you’re ready to be a part of what we do next, then explore your possibilities at Lettuce and apply today!EOE. We participate in E-Verify / Participamos en E-Verify

Responsibilities

Create, write and edit relevant, on-trend content within deadlines for the company and restaurant brands

Manage the lettuce.com editorial calendar and act as overall editor of lettuce.com including but not limited to updating and ensuring accuracy of customer-facing content as well as overseeing PR-related pages

Track and analyze performance metrics for lettuce.com and provide data-driven recommendations for continuous improvement

Own the Lettuce newsletter process for the overall monthly newsletter and market-specific editions

Lead content for seasonal campaigns from concept ideation to creative briefing and drive integrated content strategies as part of the Internal Content Team

Collaborate with Lettuce corporate and restaurant marketing teams to develop and execute cohesive, integrated campaigns

Serve as a key liaison between restaurant marketing teams, chefs, beverage directors, and restaurant operators to support PR and content initiatives

Work closely with PR Director and PR Manager on daily proactive and reactive media relations for corporate and restaurant brands on a local, regional and national level

Maintain availability to perform duties outside standard business hours on occasion as needed, including evenings and weekends

Ability to effectively communicate in order to perform and follow job requirements in written and spoken direction

Multitask calmly and effectively under pressure

Occasionally retrieve and distribute files or office supplies weighing up to 10 pounds

Qualifications

Strong editorial experience across blogs, press releases, and newsletters

Experience in public relations, content marketing, or brand communications, preferably in the food, beverage, or hospitality industry

Strong project management skills to manage multiple projects, meet deadlines, and collaborate across teams

Media relations expertise, with a track record of securing press coverage and fostering media relationships

Ability to analyze performance metrics and optimize content based on data-driven insights

Salary RangeUSD $75,000.00 - USD $80,000.00 / Yr.#J-18808-Ljbffr

Salary : $75,000 - $80,000

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Shaw's Crab House is hiring : Public Relations & Content Specialist in Chicago

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