Digital Marketing Manager

Purpose:
The Digital Marketing Manager is a highly motivated project manager with experience and passion for digital marketing, social media, and loyalty program growth.The role is essential to the Marketing Department in enhancing the Shaw’s/Star Market brand across various digital marketing platforms.

Responsibilities:

• Plan, coordinate and execute all digital marketing campaigns within email, website, and social media channels. Campaigns include major marketing and loyalty campaigns, including store events (Grand Re-openings, Competitive Blunting, Community Events).
• Partners with Albertsons’ National marketing team to ensure nationally led marketing campaigns are planned, communicated and launched with a division-minded focus.
• Develop and implement social media content calendars using information from weekly ad planning meetings and touch-bases with the Marketing Director.
• Create digital marketing content for social media (Facebook, X, Instagram, TikTok), paid media, and email campaigns.
• Implement digital marketing strategies to boost engagement and sales.
• Publish social media content and manage weekly reporting, including content tagging.
• Works closely with Media Agencies, including trafficking creative design requests.
• Work closely with local vendor partners to develop and execute local digital marketing campaigns, while maintaining a revenue stream of vendor marketing funds.
• Manage the loyalty program, including weekly reporting, offer development, employee incentives, and customer/associate support.
• Update website content for accuracy, including party platter content and store hours.
• Works closely with graphic design team to develop in-store POS material, and digital creative.
• Manage division marketing sweepstakes.
• Monitors social media comments, assisting the customer support team on customer inquiries, while serving as the eyes and ears of our brand for potential social media risks.
• Stay up to date with emerging digital marketing trends and technologies.
• Responsible for all digital marketing and loyalty marketing elements and functions, including the impacts on store operations.

Requirements:

• Bachelors or associates degree in marketing, graphic design, communications, advertising, or related.
• Minimum 4 years Digital Marketing Experience in retail industry preferred
• Understanding of marketing strategy, user acquisition, and digital engagement.
• Understanding of digital marketing channel optimization, including paid media, push messaging, and email campaigns.
• Experience of multi-channel digital media content planning and execution, including the ability to build, coordinate, and balance content calendars, and scheduling content.
• Experience with digital marketing channels, including social media trends (Facebook, X, Instagram, TikTok).
• Experience sourcing and managing content from development through publishing.
• Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines.
• Creative thinker with excellent verbal and written communication skills, with the ability to work individually or in a team environment.
• Position may require work during “non-traditional” hours including evenings and weekends, including occasional overnight/weekend travel.