Senior Email Marketing Strategist Contractor (Travel & Hospitality)

Note: Contractor Position – Estimated to be 25 hours per week for 4-6 months

Description

As an extension of Shaw/Scott's Strategy team, you will be a key part of a cross-functional group working with our travel & hospitality clients to help them optimize interactive lifecycle marketing strategies and tactics. You'll use your analytical skills and digital marketing experience to help your clients gain important insights into and across various owned marketing channels – and then use this insight to develop marketing strategies and tactics to drive improved results and better marketing ROI.

The ideal candidate for this position will have a combination of interactive CRM and quantitative analytical skills, along with consultative experience helping clients improve their marketing performance. Strong experience in email marketing is critical, with some level of work in mobile optimization, SMS, and social media.

For this role that will be primarily focused on the Travel & Hospitality industry, we are looking for candidates who have either worked at an airline or been the primary strategist for an airline while at a marketing agency.  In lieu of airline-specific work, experience in other travel & hospitality companies will be considered.

Responsibilities

• Utilize your extensive expertise to design and optimize retention and loyalty marketing efforts for midmarket to enterprise multichannel brands.
• Responsible for developing and implementing comprehensive omnichannel marketing strategies that cater to customers at every stage of their journey with a company, from initial awareness to post-purchase engagement and loyalty, aiming to maximize customer retention and lifetime value through data-driven insights and personalized interactions across various touchpoints. 
  
  
• Provide quantitative and strategic marketing consulting services to new and existing clients. Examples include:
  • Campaign optimization: Work with clients to improve email and online marketing campaign performance. Develop strategic recommendations for improved performance of client's email marketing initiatives
  • Lifecycle marketing journey development: Analyze existing lifecycle programs and develop strategies to improve or create acquisition, retention, cross-sell, and win-back programs
  • Marketing optimization audits: Conduct detailed assessments of current marketing or email strategies and make actionable recommendations for improvement
  • Share insights: Help clients gain insights into their business and customer behavior through reporting and analysis of campaign data, transactional data, customer profile data, etc.
    
    
• Support the following activities while working with clients and Shaw/Scott internal teams:
  • Creating marketing communications strategies and plans, including marketing playbooks
  • Developing profiles/personas of targeted consumers for marketing communications
  • Assessing customer data to develop customer segment recommendations
  • Determining the most effective communication channels and tools
  • Determining timing, cadence, and other characteristics of campaigns and programs
  • Creating test plans and analyzing their efficacy
  • Define performance metrics and measurement schemes
  • Creating documents to communicate findings and recommendations and presenting them to clients
  • Conducting industry or functional research and related analyses to support client service work

Qualifications

• 10 years of experience in interactive marketing: email marketing, social media, website analytics, search marketing, online acquisition
• Agency or consultancy experience a plus
• Bachelor’s degree required
• Solid understanding of the online marketing space with knowledge of direct marketing principles and research techniques
• Excellent storytelling and presentation skills to convey compelling, digestible information to clients
• Current knowledge around lifecycle opportunities and challenges, including advanced personalization, deliverability, creativity, segmentation and modeling, privacy and data security, etc.
• Strong quantitative, analytical, and problem-solving skills (including data mining)
• Experience translating data analysis into actionable marketing recommendations 
• Strong written, verbal, and presentation communication skills 
• Well-organized, self-directed, and detail-oriented
• Ability to perform under pressure and meet deadlines while demonstrating enthusiasm towards colleagues and clients
• Ability to organize and prioritize multiple concurrent assignments
• High proficiency with Microsoft Office, project management tools, Google Analytics, AI tools
• Some familiarity with current marketing technology platforms (ESP, MAP, CRM, etc.)

Work Environment / Travel

We are a 100% remote company. Semi-frequent travel to professional office settings and other events locally and nationally; some overnight travel is expected. 

Location

Preference is for candidates based in the Seattle, WA area; West Coast locations may be possible. 

Compensation

In the spirit of pay transparency, we are excited to share the hourly range for this position is $80-$90/hour. If you are hired at Shaw/Scott, your final compensation will be determined based on factors such as geographic location, skills, education, and/or experience. 

About Shaw/Scott

At Shaw/Scott, we’re redefining what it means to be a modern company — one built on collaboration, innovation, and passion. We believe you should love where you work, what you do, and the people you do it with. Our incredible team of talented and dedicated professionals is committed to transforming our clients' digital marketing strategies while reimagining how great work gets done.

Salary : $80 - $90