Internship - Content Marketing - Summer 2024

Internship: Content Marketing
Season: Summer 2024 (Approx Jun-Aug)
Location: Onsite
Application Deadline: Friday March 15 at 5pm CST
 
Internship Overview: 
The content marketing intern will gain a solid understanding of the marketing skills needed to strategize content and write/edit for a non-profit organization in the zoo and aquarium space. They will sit within a department responsible for communicating with nearly 2MM people on annual basis and will learn how storytelling best helps accomplish those goals.  
 
Learning Objectives: 

• Learn what goes into developing a content strategy  
  • Review 2023 content analysis and understand how data informs decisions  
  • Partner with staff to continue activating 2024 web and blog content strategy  
• Understand how to write/edit as a brand using Shedd’s brand voice  
  • Practice AP Style  
  • Apply journalism best practices  
  • Study Shedd’s brand standards  
  • Compare Shedd’s writing to other zoos, aquariums, museums   
• Expand storytelling experience  
  • Read past Shedd blogs  
  • Learn what makes a good story  
  • Write a blog - See ideas through the process from ideation to published  

Responsibilities & Projects: 

• Demonstrate commitment to Shedd’s vision, mission and values 
• Follow the blog storytelling process - Brainstorm story ideas, write the stories with necessary interviews, source photos, build blogs and publish them on Shedd’s website, and work with team members to share via other channels  
• Review, assess and edit other content on Shedd’s website 
• Partner with staff to assist in writing and editing email copy for Marketing, Development, Learning and Corporate Partners as needed  
• Partner with staff to analyze data to inform decisions  
• Participate in team meetings with Marketing and other departments   
• Other projects as assigned 

Qualifications: 

Fields of Interest: 

• Career paths: Marketing, advertising, communications  
• Fields of study: Marketing, journalism, advertising, media or other communication field  

Skills/Characteristics: 

• Strong writing and editing skills.  
• Possess attention to detail.  
• Excellent time-management skills and computer proficiency.   
• Think critically, creatively and be a self-starter.  
• Ability to work and be productive independently.   
• Have a high school diploma or GED. 
• A perk: Passion for animals, science, research, and/or non-profits

Time & Compensation: 

• This is a non-exempt, temporary position that pays $15.80 per hour
• We anticipate this position will be scheduled for 24 hours per week for 12 weeks, pending business needs and individual performance.
• Preferred schedule: Ideally, Tuesdays, Wednesdays and Thursdays 9-5.
• Set schedule based on intern availability. 

We welcome applications from all levels of experience, including those seeking career exploration or changes, gap year students, freshmen, sophomores, and those seeking first internships. 
 
We strongly encourage people of color, LGBTQ community, Veterans and active duty military, parents, individuals with disabilities, and individuals from all cultural backgrounds to apply. Shedd Aquarium is an equal opportunity employer and welcomes everyone to our team. 
 
If you need a reasonable accommodation at any point in the application or interview process, please let us know. In your application, please feel free to select which pronouns you use (For example – she/her/hers, he/him/his, they/them/theirs).