What are the responsibilities and job description for the Shelby American, Inc. is hiring: Digital Media Specialist in Orlando position at Shelby American, Inc.?
Description
Job Purpose
To manage the creation, posting, and engagement of digital content across eCommerce, social media, and advertising platforms, ensuring consistent branding and optimized performance to drive customer engagement and sales.
Duties & Responsibilities
- Create and post banners and other graphic content on eCommerce and marketplace sites.
- Design graphics for email marketing campaigns.
- Develop and post social media content, including graphics, videos, and captions.
- Create video and still ad creative for paid advertising placements.
- Act as the voice of the brand on social media by interacting with followers, engaging with other brands, and identifying collaboration opportunities.
- Relay customer service requests received via social media to the appropriate internal teams.
- Ensure brand consistency across all digital assets and platforms.
- Attend marketing team meetings and provide strategic input as well as take notes for next steps and action items.
- Work in conjunction with each team to execute email campaigns, and track results.
- Communicate directly with brand and marketing teams around the globe.
- Manage any billing with brands and internal accounting processes.
- Other duties as assigned by manager or designee.
Requirements
Qualifications & Skills Required
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