What are the responsibilities and job description for the Shelby American, Inc. is hiring: DIR MKTG & PUBLIC RELATIONS in Kankakee position at Shelby American, Inc.?
Description
Plans, organizes and directs marketing and key public relations activities and programs to extend and increase use of the Health System programs and facilities; works with senior management to implement successful marketing strategies; formulates approaches, policies and programs to promote understanding and utilization of the Health System; develops and maintains communication channels with the Health System's multiple publics; responsible for the oversight of Health System website; develops marketing and promotional plans.
Essential Duties
- Controls and directs focus and scope of Riverside web site.
- Directs staff and coordinates with vendors to keep site reflective of organization's goals and objectives.
- Develops and implements annual marketing plan that supports the goal and objectives in the strategic plan.
- Develops and reviews policies and procedures to support marketing functions.
- Directs development and production of collateral materials insuring adherence to quality standards.
- Directs preparation and release of publicity consistent with the organization's objectives.
- Provides guidance and direction of marketing staff.
- Provides quality control oversight for all materials produced by Riverside HealthCare destined for public consumption and internal audiences.
- Provides, as needed, marketing support and assistance to departments and business units to meet established program goals and objectives.
- Responsible for creation of advertising and associated communications that support the Riverside brand.
- Serves as media contact. Serves as 'point person' with advertising agencies and department vendors.
- Works with staff to develop and maintain positive media relations.
Requirements
Required Licensure / Education :
Employee Health Requirements
Exposure / Sensory Requirements :
Sensory requirements (speech, vision, smell, hearing, touch) :
Activity / Lifting Requirements
Percentage of time during the normal workday the employee is required to :
The weight required to be lifted each normal workday according to the continuum described below :
Maximum consecutive time (minutes) during the normal workday for each activity :
Environmental Factors & Special Hazards
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