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Social Media Specialist Job at Shelby American, Inc. in Indianapolis

Shelby American, Inc.
Indianapolis, IN Full Time
POSTED ON 2/14/2025
AVAILABLE BEFORE 5/2/2025

Description

JOB SUMMARY :

The Social Media Specialist manages the National FFA Organization’s social media platforms. In collaboration with the marketing team, they execute the day-to-day social media strategy and implement tactics, including crafting engaging social media content, writing, photography, and video; managing the social media content calendar, responding to and engaging with followers; tracking performance of various social media initiatives to improve business results; and maintaining the organization’s social image through social listening.

ESSENTIAL FUNCTIONS :

  • Develop and maintain the social media calendar and reporting dashboards for all FFA social media channels.
  • Collaborate with the department leaders to create a social media strategy.
  • Create and share engaging content based on the social media strategy.
  • Use social listening tools to identify influencers as well as issues the organization may need to address.
  • Engage with followers and respond to inquiries.
  • Follow brand guidelines in the design of social media content.
  • Seek out and recommend social media opportunities, features, or promotions.
  • Remain current with relevant technologies and trends in social media.
  • Act as the social media thought leader for internal teams and FFA stakeholders.
  • Other duties as assigned.

Requirements

EDUCATION :

  • Bachelor’s degree in marketing or related field or equivalent experience.
  • EXPERIENCE :

  • Minimum of 2-3 years of experience in social media management, including creating, executing, and optimizing social media campaigns
  • A working knowledge of design and video editing software
  • Excellent written / verbal communication skills
  • Attention to detail
  • Ability to work under pressure
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