What are the responsibilities and job description for the Social Media Specialist Job at Shelby American, Inc. in Stone Mountain position at Shelby American, Inc.?
Description
Who we are :
Join House of Cheatham, the creator and manufacturer of beauty brands in the multi-cultural hair category committed to delighting people across the globe. The Company is owned by a private equity sponsor that makes control investments in growing middle market companies and the sponsor acquired its interest in the Company in 2021.
Enjoy a robust benefits package, in an exciting industry!
Responsibilities :
- Develop, schedule, and manage engaging and creative content across social media platforms for multiple brands, ensuring consistent brand messaging and tone.
- Platforms : Instagram, Facebook, TikTok, YouTube, Pinterest
- Build and expand each brand's channels, with an emphasis on engaging photo and video content that drives growth and engagement.
- Produce and edit video content.
- Monitor, analyze, and report on social media performance metrics to inform strategy adjustments.
- Engage with followers, influencers, and brand advocates to foster a strong community and boost brand loyalty.
- Implement social media best practices, emphasizing data-driven reporting, measurements, and Return on Investment (ROI) analysis for digital campaigns.
- Monitor competitor social media channels and activities, reporting insights as needed.
- Stay informed about current social media best practices and future digital sales and marketing trends.
- Assist with proofreading or editing other content before publishing.
- Ability to work full-time and on-site with regular attendance required.
Requirements :
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