What are the responsibilities and job description for the Director of Marketing position at Sherrill Manufacturing?
Job Title: VP of Sales & Marketing
Company: Liberty Tabletop
Location: Sherrill, NY
Job Type: Full-Time
________________________________________
About Liberty Tabletop
Liberty Tabletop is the only manufacturer of flatware in the United States. We are committed to providing high-quality, American-made flatware using American steel. Our mission is to create beautiful, durable, and sustainable products that enhance the dining experience while supporting local craftsmanship and sustainability.
________________________________________
Job Overview
The Director of Marketing and Sales will lead the development and execution of strategies to drive sales growth, enhance brand awareness, and expand market share. This dynamic role requires a leader with expertise in marketing, sales, and digital strategies, with a proven track record in the consumer goods industry. The position reports directly to the CEO.
________________________________________
Key Responsibilities
- Strategic Planning:
o Develop and implement comprehensive marketing and sales strategies aligned with company goals.
o Analyze market trends, customer needs, and competitors to identify growth opportunities.
o Position Liberty Tabletop as the leading brand in the "Made in USA" niche market.
- Leadership:
o Lead, mentor, and inspire the marketing and sales teams to achieve performance excellence.
o Foster collaboration with the CEO, factory operations, and the design team.
- Sales Management:
o Drive revenue growth through effective sales strategies and customer relationship management.
o Set sales targets, monitor progress, and report performance metrics.
o Manage key client relationships and strategic partnerships.
- Marketing Initiatives:
o Oversee the execution of marketing campaigns, promotions, and product launches.
o Manage digital marketing efforts, including SEO, social media, email marketing, and online advertising.
o Collaborate on traditional media initiatives, such as television, radio, podcasts, and print.
- Budget Management:
o Develop and manage the marketing and sales budget, ensuring optimal allocation of resources.
o Analyze the ROI of marketing campaigns and sales initiatives.
- Market Research and Analytics:
o Conduct market research to identify growth opportunities and enhance customer satisfaction.
o Use data analytics to inform strategic decisions and optimize marketing efforts.
________________________________________
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 7 years of experience in marketing and sales, including at least 3 years in a leadership role.
- Proven track record of driving sales growth and leading successful marketing campaigns.
- Strong expertise in digital marketing strategies, including SEO and e-commerce.
- Excellent communication, negotiation, and interpersonal skills.
- Analytical mindset with the ability to make data-driven decisions.
- Passion for quality products, sustainability, and customer satisfaction.
________________________________________
What We Offer
- Competitive salary.
- Comprehensive benefits package, including health insurance and retirement plans.
- Opportunities for professional development and career growth.
- A collaborative and innovative work environment.
________________________________________
Application Process
Interested candidates are invited to submit their resume and a cover letter detailing their qualifications and experience relevant to this role.
Job Type: Full-time
Pay: $80,000.00 - $140,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
Ability to Commute:
- Sherrill, NY 13461 (Preferred)
Ability to Relocate:
- Sherrill, NY 13461: Relocate before starting work (Preferred)
Work Location: In person
Salary : $80,000 - $140,000
