Sr. Manager - Product Marketing - Cybersecurity

Job Summary

As the manager of product marketing for SHI’s cybersecurity Solutions & Services, you will collaborate with our outstanding product owners and growth marketing teams. You will develop and deliver high-quality marketing for our portfolio of cybersecurity solutions and services, across Identity & Access Management, Application Security, Data-Centric Security, Data Center & Cloud Security, Threat & Vulnerability, and Program Strategy & Operations.

The information below covers the role requirements, expected candidate experience, and accompanying qualifications.

In this crucial role, you will mentor and support junior team members, collaborating with solution practice leads and product / service owners to develop, execute, and enhance SHI's cybersecurity solutions and services strategy. Additionally, you will work with our innovative growth marketing and partner strategy teams to identify opportunities that will help SHI secure new business.

You will have a strong background in cybersecurity product marketing, excellent communication skills, and a proven track record of driving growth.

This position is required to report to the SHI Somerset NJ office location as determined by SHI management.

If you are eager to contribute to a dynamic team and make a significant impact, we want to hear from you!

Responsibilities

Included, but are not limited to :

• Developing and managing SHI's cybersecurity solutions and services GTM strategy in alignment with division and company growth goals.
• Partnering with the solution practice leads and product / service owners to develop, execute, and evolve SHI's propositions.
• Working closely with Growth Marketing, Partner Strategy and Sales leadership to identify solutions and services program priorities and target audiences.
• Collaborate with internal cybersecurity Subject Matter Experts (SMEs) to define targeted content for various buying personas and buying stages of the SHI customer journey.
• Supporting Demand Generation, Partner Strategy and Sales Enablement teams with market knowledge and targeted content.
• Design and deliver solutions / product marketing programs that reflect SHI’s sales methodologies (current) and aspirations (future).
• Manage the production of all product marketing deliverables, including webpages, sales and marketing collateral, product and solutions videos, customer testimonials, events and webinars.
• Maintain brand integrity across all initiatives and communications.
• Supporting Voice of the Customer activities and working with product teams to ensure continual development of SHI services and solutions.
• Measure and report on programs to track ROI and other KPIs including revenues, margins, customer acquisition, and content engagement.
• Prepare promotional and strategic presentations / updates for the executive team.

Qualifications

Required Skills

Unique Requirements

Additional Information

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Salary : $90,000 - $130,000