What are the responsibilities and job description for the Product Marketing Manager position at ShiftCare?
Role Type : Remote
Location : California, USA
Salary : $100,000 USD - $130,000 USD
The Role :
Join our innovative B2B SaaS company as a US Product Marketing Specialist with a primary focus on the North American market. In this pivotal role, you'll blend creativity with analytics to develop and execute marketing strategies that not only resonate with our target audience but also adapt our Australian successes to the North American landscape. Collaborating closely with the product, sales, and leadership teams, you will drive growth and elevate our brand presence in the region.
Key Responsibilities :
- Understand customer pain points and develop positioning and messaging that clearly differentiates our products from competitors in the market.
- Conduct market research specific to the B2B SaaS industry and the US home care sector, understanding customer needs, cultural nuances, and market trends.
- Adapt and localize Australian marketing strategies to align with North American market dynamics and regulatory considerations.
- Collaborate with the Head of Marketing, CEO, and Sales teams in both regions to develop coherent product launch plans, go-to-market strategies, and targeted campaigns.
- Facilitate and create compelling content such as case studies, videos, and website materials, articulating the value of our products to the North American audience.
- Produce sales enablement materials and foster partnerships in North America for content sharing and collaboration.
- Regularly conduct competitor analysis and report on campaign effectiveness, making strategic recommendations for growth.
Qualifications :
Benefits
We offer a competitive salary along with a dynamic and collaborative work environment including :
At ShiftCare, we prioritise creating a workplace where employees can thrive both professionally and personally.
Ready to redefine your career? Join ShiftCare and be part of a revolution in care delivery.
Be a driving force behind our continued success!
Salary : $100,000 - $130,000
