What are the responsibilities and job description for the Social Media Manager Job at Shinola in Hamtramck position at Shinola?
About us
At Shinola, we make beautiful, enduring, handcrafted goods that are built to be lived in, worn out, and well-loved. Our thoughtful craftsmanship, timeless design, and spirited stories inspire our customers to live well, with confidence & joy-in a style that is uniquely their own! Because we are a growing and evolving company, each employee is a key stakeholder, making decisions every day that directly impact our overall vision and direction. At Shinola, you'll have the opportunity to make a significant contribution at the start of what we believe will become an iconic American brand.
About the Role
We are seeking a dynamic and creative Social Media Manager to lead our social strategy, content creation, and community engagement. This individual will work closely with our Marketing and Creative teams to bring Shinola's story to life across platforms, aligning with our brand pillars and growth objectives. The ideal candidate is both a strategic thinker and hands-on creator who understands the power of storytelling, is fluent in social trends, and excels at analyzing performance to inform future content.
Responsibilities
- Overall Social Media Management
Collaborate with the Director of Marketing and Art Director to define and maintain the strategy, artistic direction and tone across all social platforms.
Drive social-first content creation by conceptualizing, filming, and editing original assets that reflect Shinola's brand ethos and aesthetic.
Actively engage with followers, influencers, and key stakeholders to foster meaningful connections and drive brand loyalty.
Utilize data-driven insights from analytics tools, customer research, competitive analysis, and seasonal trends to optimize content strategies.
Stay ahead of platform changes, emerging trends, and technological advancements to keep Shinola's social presence innovative and relevant.
Act as the voice of Shinola in the social space, ensuring all communications are on-brand and support broader marketing goals.
Qualifications
Strong understanding of emerging trends, platform nuances, and audience engagement strategies.
At Shinola, we're committed to growing and empowering an inclusive community within our company and industry. This is why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives across our organization. Research shows that oftentimes women and other minority groups only apply to open roles if they meet 100% of the listed criteria. Shinola encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.
Note : This job description is not meant to be all-inclusive. You may be required to perform other duties to meet the ongoing needs of the organization.
