Associate Director, Digital Marketing

Overview

Reporting into the Senior Director, Consumer Marketing, the Associate Director of Digital Marketing is responsible for developing and executing digital marketing strategies to promote and enhance the brand's online presence. This position requires a deep understanding of the pharmaceutical industry, digital media and marketing trends, social media platforms and ability to interpret and leverage reporting analytics insights.

Responsibilities

• Develop and implement comprehensive consumer digital marketing strategies aligned with overall brand objectives.
• Collaborate with cross-functional teams to integrate digital initiatives into broader marketing campaigns.
• Oversee and manage all social media channels, ensuring a consistent and engaging online presence.
• Create and execute social media campaigns to drive brand awareness, engagement, and lead generation.
• Develop and curate high-quality digital content for various platforms, adhering to regulatory guidelines in the pharmaceutical industry.
• Coordinate with internal teams and external agencies to ensure content is aligned with brand messaging.
• Utilize analytics tools to track and analyze the performance of digital marketing campaigns.
• Provide regular reports and insights to optimize strategies and improve ROI.
• Ensure all digital and social media activities comply with industry regulations and company policies.
• Collaborate with legal and regulatory teams to review and approve digital content.

Minimum Job Requirements

Qualifications

Competencies

Other Requirements

Essential Physical and Mental Requirements

To be considered for this position, you must apply and meet the requirements of this opportunity. We look forward to reviewing your resume & qualifications.

Disclaimer

The job description is not designed to cover or contain a comprehensive listing of requirements, duties or responsibilities that are required of the employee. Other requirements, duties and responsibilities may change or be assigned at any time with or without notice.

You acknowledge and agree that information described herein may be disclosed to applicable regulatory authorities, alliance partners and / or third-party service providers as necessary for Shionogi to fulfil its obligations under applicable laws, including but not limited to compliance with regulatory inspections and / or audits.

Shionogi Inc. is an equal opportunity / affirmative action employer. All qualified applicants will receive equal consideration for employment opportunities based on valid job requirements without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, marital status, national origin, age, ancestry, citizenship, disability, genetic information, status as a disabled veteran, a recently separated veteran, Active Duty Wartime or Campaign Badge Veterans, and Armed Forces Service Medal Veterans, or any other characteristic protected by applicable law. It is the policy of Shionogi Inc. to undertake affirmative action in compliance with all federal, state, and local requirements to recruit a diverse pool of applicants and to ensure that our employment practices are, in fact, non-discriminatory.

If you are qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access this website to apply for a vacancy as a result of your disability. You can request accommodations by calling 973-307-3550 or by sending an email to ShionogiHR@shionogi.com.

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