Digital Marketing Analyst- Full time

By joining our team, you’ll be part of our life-changing Mission and Vision. You’ll work in a truly inclusive environment where diversity and equity are championed through words and actions. You’ll contribute to an innovative culture that is second to none, one that embraces curiosity, discovery and compassion. You’ll play a role in something that’s never been done before as we integrate science and clinical care to help patients achieve better, faster outcomes — as we Advance Human Ability, together.

Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below.

Job Description Summary

The Digital Marketing Analyst, Pathways.org will support the organization’s digital initiatives and overall strategy to maximize brand awareness, consumer experience and support the integrated marketing strategy.

The Digital Marketing Analyst, Pathways.org will consistently demonstrate support of the SRAlab statement of Vision, Mission, and Core Values by striving for excellence, contributing to the team efforts and showing respect and compassion for patients and their families, fellow employees, and all others with whom there is contact at or in the interest of the institute.

Job Description

The Digital Marketing Analyst, Pathways.org will :

Have working knowledge of online marketing metrics and reporting tied to SEO, advertising, social media, user journeys, segmentation and personas, user experience, survey and feedback tools, website reporting tools, and customer experience / web analytics

Co-manage $40K Google AdWords budget, regularly evaluate strategy to improve performance

Have moderate knowledge of the various marketing and business intelligence technologies, e.g. Google AdWords, Google Search Console, Social Media Ad Platforms, YouTube Analytics, SEMRush, Google Tag Manager, etc., with expertise in Google Analytics

Work to keep our properties technically optimized for users and performance. Including information architecture, schema management, page speed, and other elements of crawling and indexing performance.

Own daily, weekly and monthly monitoring of Social media performance dashboards.

Perform keyword research and work with editorial teams to strategically improve and grow our library of content.

Generate, analyze, and report on performance while providing actionable insights and recommendations.

Plan, build, and implement pay per click strategies for our paid search across platforms

Scale new and existing paid media channels to improve various KPIs

Consistently test new hypotheses and iterate to grow traffic and build our internal knowledge base.

Work with cross disciplinary teams to help grow traffic through various SEO initiatives.

Manage campaigns with data driven approach to maximize ROI on variety of search engines and achieve business KPI goals.

Monitor daily, weekly, and monthly trends and KPIs across all channels.

Test and analyze keywords, bids, ad copy, landing pages, and ad types.

Be in the know on the latest trends and news in paid search and digital advertising to improve performance of our campaigns.

Perform all other duties that may be assigned in the best interest of Pathways.org.

Reporting Relationships :

Reports directly to Director Marketing Manager at Pathways.org

Knowledge, Skills & Abilities Required

A professional level of knowledge in digital marketing technology generally acquired through the completion of a Bachelor’s Degree in Marketing, Communications, or a related field.

Minimum of 3 years of experience in content strategy, communications, or digital marketing

Deep understanding of digital marketing channels, metrics and best practices

A natural people connector, who can build relationships with key stake holders

Excellent written and verbal communication

Willingness to test, fail quickly and re-design as needed

Advanced understanding of web analytics (i.e. Google Analytics, Omniture, WebTrends), pay-per-click advertising , and SEO best practices

Advanced knowledge of desktop and mobile web content management, usability, photo / image editing, measurement tools and technology associated with digital media required

Able to present concepts clearly and accurately and to keep others informed

Self-starting, capable of working independently while also functioning and contributing as part of a fast-paced team

Organized and able to prioritize projects and meet multiple deadlines

Working Conditions

Normal office environment with little or no exposure to dust or extreme temperature.

Able to lift and move up to 40 lbs.

Pay and Benefits

Pay Range :   $53,312.00 annually - $89,423.00 annually

Benefits :  Shirley Ryan AbilityLab offers a comprehensive benefits program that is competitive with our industry peers in our geographic locations :   https : / / www.sralab.org / benefits

• Benefits and benefits’ eligibility can vary by position. Actual compensation will vary based on applicant’s experience and qualifications, as well as internal equity.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

Equal Employment Opportunity

ShirleyRyan AbilityLab is an equal opportunity / affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

Salary : $53,312 - $89,423